How do you gain a massive number of subscribers in a short span of time? Take it from the experts who’ve been there. Arri Bagah, CEO and founder of Convertsmart, was able to acquire 30,000 subscribers organically in less than a month. The e-commerce guru and his team mainly use messaging and paid advertising platforms to grow revenue for many e-commerce brands.
Want to replicate this kind of marketing success to propel your e-commerce business to new heights? Thankfully, Arri has provided some helpful tips and pointers on how you can do so. Take a look and see how you can kick off your very own campaign today.
Get A Capable Chatbot
A capable, robust Chatbot for a social media platform such as Facebook can act as an automated system for gaining subscribers. Moreover, this kind of setup can free up invaluable time for more important processes. Have a Facebook Messenger chatbot attached to your Facebook page to answer frequently asked questions and to start the subscriber collection for your brand. A Facebook Messenger chatbot is inexpensive and well worth the investment. Ask fellow entrepreneurs, marketers, and partners on which chatbot is best for your particular niche or platform.
Start A Referral Campaign
A referral campaign is a marketing strategy that brands use to generate much-needed audience attention, recognition, and traffic. The social media chatbot you use can become a part of this campaign to make it more effective. For instance, you can have your bot promote your products or services and announce that you’ll give away a desirable item for free. The bot can take their entry information. Then offer participants a chance to share the giveaway to earn more entries. This generates the momentum to gain more subscribers.
Referral campaigns are win-win situation for both brands and their customers as it presents a number of benefits. You, the brand can get more subscribers to augment your reach and potential per-post impact, while your audience can participate and get a chance to win something for free in the process.
Build Up Your Social Proof
For this step to succeed you will need a list of active emails and spend time working on social media to generate traffic. This is important and should not be skipped because it gives your paid ads more power later on. Post your referral campaign on various social network platforms such as Twitter, Instagram, Pinterest, and others to garner attention. Make full use of your email lists to get more people to participate in your offer.
Maximize Potential With Paid Ads
The purpose of building up social proof is to be “seen” on multiple social media platforms. This gives your marketing campaign much-needed buzz, and from there it’s just a matter of time before participants share the promotion with their friends. By this time, your referral campaign will have generated a lot of attention from your brand’s existing followers and new ones alike.
At this point, you can start using paid ads to carry the social media momentum further. The costs per ad will be at its maximum potential due to the massive social proof you’ve already built up. Moreover, each paid ad you join will be well worth the investment in terms of reach and engagement.
Finish The Campaign Right
At the end of the referral campaign, announce the winners in a special post. But your campaign shouldn’t end there. Make use of the momentum and offer something for those who didn’t win. It could be a coupon, free shipping or membership privileges, something that can keep your audience engaged and interested in your products. Afterward, enjoy the increased sales, engagement and traffic the campaign brings for your brand and social media page. You can do a follow-up to continue the promotion, or work on adding content to solidify your name as a competitive e-commerce brand.
Arri Bagah shows that yes, you can get a ton of followers, subscribers, and sales using an effective social media marketing campaign. In the example, all it takes is to start generating buzz via proven marketing tools and techniques. Follow the campaign to completion and use paid ads at the right moment and you can enjoy a larger audience base and more sales profit in the process. Using the strategies outlined above, you can also gain thousands of messenger subscribers in just a few weeks!
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