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As Demand for B2B marketing Surges post-COVID, US-Based B2B Media Publisher Valasys Media Eyes 50% Growth; Major Global Expansion

valasys media
  • Valasys Media is expecting to close fiscal 2020-21 at 50-55% Growth Year Over Year (YoY), aims to rank among the top 10 B2B Media Publishers in the US by the end of FY 2021-22
  • Valasys Media is planning to significantly expand its presence beyond its current geographies of the US, UAE and India this year
  • Europe and the Philippines are the new target markets

New Jersey, Feb 2021:With COVID-19 boosting the demand for B2B marketing services in the US, leading US-based B2B Media PublisherValasys Media is looking to post revenue growth of over 50% this fiscal with major plans to expand its presence to new target markets in Europe and Philippines.

Valasys Media is a globally acclaimed B2B Media Publisher with a strong presence in the US, UAE and India. Its comprehensive data-driven services to B2B businesses include lead generation, appointment setting, event support, account-based marketing, lead nurturing, event promotion services, list building services and content syndication.

With a global pandemic fuelling greater demand for B2B marketing services, the New Jersey headquartered company is looking to touch a revenue of USD 34 million in the US by the end of fiscal 2020-21, amounting to 50-55%YoYgrowth.

“The COVID 19 pandemic has ushered a new need for greater evolution for organizations to cope with the new normal. It has also provided a major digital push to every industry, thereby boosting the demand for B2B marketing services. At Valasys Media we have responded to this shift by accelerating the pace of digital transformation and adoption of MarTech technologies. With the growing demand for our services, we are now eyeing a revenue growth of 50-55% this year and are also planning to expand our presence beyond our prime geography, the US. We are looking at the European region, mainly London as well as the Philippines as our new target markets apart from strengthening our existing markets in India and the UAE,” said Mr Mohammad Tareeq, CEO, Valasys Media.

With digital marketing emerging as an essential element for B2B marketers, the uptake of premium B2B marketing solutions has significantly increased, particularly in the U.S.A.

“Specialized and premium B2B marketing services are high on demand and their adoption has been increasing significantly particularly following the COVID push. We have witnessed a surge in the adoption of our Account-Based Services (ABM) services by 35% over the year. Similarly, our lead generation services and lead nurturing services witnessed an upsurge of 30% and 25% over the year respectively. The surging demand is also forcing us to expand our workforce significantly and we have plans to hire over 70 new employees this year primarily in the US, the UK, and India,” added Mr Tareeq.

“By building on our brand resonance, we also plan to maximize our revenue margins so that we are amongst the top 10 B2B Media Publishers within the U.S.A in terms of revenue and among the top 3 B2B Media Publishers in India. We are also anticipating onboarding another 10-15 elite customers in the current year,” he added.

With the greater evolution and changing needs of the time, B2B marketing is increasingly turning towards more personalization. Achieving increasing customization and making services more intent-based is therefore the new priority for the company. Account-Based Marketing (ABM) together with Intent-based solutions are key elements towards achieving greater personalization. ABM and Intent-based solutions are therefore the key focus areas for Valasys Media this year along with Artificial Intelligence (AI) and Big Data Analytics-based services which enable clients to make faster business decisions based on outputs and cognitive technologies.

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