Astraea Tay is a young and independent social media manager, brand builder, client network officer, and creative influencer. She’s always been driven by her desire to do something in the world of creativity and writing.
In her professional career, Astraea has worked with several brands and influencers to help them improve their ORM (Online Reputation Management) and brand visibility in no time, with a dedicated focus on ROI. She does this by being a keen follower of social media trends and algorithms.
“I consider my work as a resemblance of who I am. When given a task, I do my best to assist them in growing their brand image to help increase their profitability. With that, creating brand awareness among their prospective demographic further supports the boost in brand visibility. I’ve been fortunate that so many brands have connected with me since I first moved to LA and have been proud of everything I’ve been able to put my name to,” Astraea Tay said.
As of now, she is currently the CEO of Revoura LLC. She is spearheading the brand visibility sector of the real estate industry and helping them carve a niche for themselves in the highly competitive market. Like other brands she has worked for, she has accomplished this by improving their online reputation by executing a series of essential social media strategies, which are vital for their long-term growth and stability.
“These days, your success is measured through your social media statistics, for example, how many followers you have, how many people interact with your content, or how much traffic you can generate to your website through online resources. By managing and optimizing my clients’ social media presence, the traffic of their page increases with each post. Today it is well-known that if your content doesn’t attract customers in the first couple of seconds, they will scroll and ignore your post. That is why it is crucial for me to integrate many new elements into my client’s social media profiles to make them more enticing and interesting.” Astraea Tay remarked.
On average, she has successfully improved her new client acquisition rate by over 20% in recent times. The credit for the same goes to her immense creative talents and strong data analytical skills. Through her company, she also analyzes an extensive amount of content and data to understand the nuances of various marketing techniques before suggesting appropriate marketing solutions for her clients. She regularly keeps up to date with any new TikTok trends and uses the platform to generate interactive video content for her clients to push new leads further. To accomplish this, over the years, she has become an expert in executing attention-grabbing video marketing campaigns for her clients to make them more relevant while generating new leads.
Back to the beginning where it all started, Astraea was born and raised in Sunnyvale. At the first hit of Covid-19, she decided to move to Los Angeles to pursue her passion for social media’s inner and outer dynamics while upkeeping her education remotely. She completed her undergraduate program, BA in Marketing, from San Jose State University in the spring of 2021, all while continuously chasing her passion for learning anything that can make her versatile in the marketing and social media industry.
“I’m a strong believer of destiny. But at the same time, I understand that there’s no shortcut to success. When It comes to creativity, I give my all as anything I do is a reflection of who I am and what I have done. By following this fundamental ideology, I have networked and collaborated with some of the top photographers and most influential public figures. Whether it’s photography, creative director, brand marketing, social media, and more, I’m the person for all your needs. It’s always refreshing when clients appreciate my drive and talents, all of which have successfully encouraged me to go above and beyond,” Astraea Tay concluded.
You can follow Astraea Tay’s life journey on Instagram here.