Dubai-based digital marketer and the founder of The Bridge Technology, Ayman Kaddoura, is well known in the industry for his efficient methods to get the best results for clients. In a short span of time, he has managed to create a buzz in the industry with his unique style of handling clients and getting results like no other. It can be safe to say that Ayman is one of the most sought-after Digital marketers in the industry and has made his presence known on an international level too.
However, this does not mean that Ayman Kaddoura tries to hide away from the realities of the industry. According to him, even though digital marketing is one of the fastest-growing domains in the world, there is a lot of misinformation about the industry as everyone has a different opinion about the correct way of growing in the industry.
“One of the biggest challenges in the world of digital marketing is the amount of pressure there is to generate leads and to generate traction at the same time. When we are creating an ad we’re not just are getting the customer to get interested in the product but also it is a way of branding a product. In the traditional marketing methods branding is a separate entity but in digital marketing, the two of them work hand in hand, ” shares Ayman Kaddoura.
As per the marketer, it is important to understand the objective of the brand and then use it in the campaign. Ayman has also explored the idea in his book, Social Media: A Blessing and A Curse: English.
In his book, Ayman Kaddoura has shared his in-depth analysis about the rise of social media and how has changed the way the company look at marketing. In today’s day and age, one can’t run away from the endless possibilities provides online. While Ayman’s analysis is spot on, he has not hesitated to talk about the ill effects of social media in his.
As a digital marketing expert, Ayman Kaddoura has observed different sides of social media. Today, while he has established himself as an expert in the field of digital marketing, he has also consciously avoided succumbing to the frenzy created by social media.