Restaurants and food service businesses were some of the first economic activities severely impacted by the COVID-19 pandemic. Dining in restaurants stopped virtually overnight as social distancing guidelines took effect. While many businesses tried to “retool” and adapt to new realities, others continue to suffer from this unprecedented fallout. Even worse was the uncertainty that had never before been at such levels—the uncertainty of whether or when consumers would feel comfortable starting to visit their local restaurants again and how many restaurants would survive this crisis.
There is no doubt that pandemic measures changed how we obtain food, whether from restaurants or grocery stores. It exposed weaknesses in the supply chain, especially the distribution model’s consumption and vulnerabilities. In terms of grocery stores, as the consumer gets more accustomed to a curbside or home delivery structure, this shift also represents a change in mindset moving forward.
The fallout from the business perspective is evident: severe sales loss and poor marketing disturbed the entire working mechanism. While some restaurant operators and grocery store owners closed their doors following the outbreak, others have come up with innovative ideas to keep up with the changing market dynamics. They have pivoted from a focus on onsite dining to a takeout/delivery model, with many of the operators being forced to re-engineer production and service delivery systems in order to remain operational.
Joel M. Albrizio developed Bad-Adz Digital and Prepared Food Photos with the same perspective. Albrizio was born in Worcester, Massachusetts, on September 12, 1957. Understanding his talent, he decided to pursue marketing as his major and graduated from the Massachusetts College of Art and Design.
With his drive to invent something new, he entered the digital marketing platform. He came up with Bad-Adz Digital to tread in areas of marketing that had never been explored before. It was developed to provide creative services and proprietary content to retail supermarkets and grocery wholesalers throughout the United States and Canada. It also contains an email segment facility that can help stores target more audiences even during a pandemic. All food stores have to do is provide the company with the zip codes of their interested areas, and the platform will send emails regarding the store’s products and services to the targeted audience.
Bad-Adz Digital helps companies make the transition from print to digital in every way. The company has introduced a Bad-Adz Launch Pad, which facilitates customer education about the store locations and services. Albrizio successfully provided the marketing and food industry with an easy way to spread awareness using emails and social media, which drives in-store traffic and, ultimately, sales.
With his experience working with supermarkets of every shape and size for over 40 years, Albrizio made a significant difference even during the pandemic. His continuous efforts have proved that the flexibility of digital platforms and the value of analytics are the main sources of driving customers.
He has spent his life assisting retailers through his companies to build retail sales. Because of his diversified expertise, he also became a LinkedIn career advisor, a member of the founding team for the inaugural first night in Boston, and board of trustees for “Love the Children,” an adoption agency.
Albrizio’s digital marketing services and inventions have changed the food industry landscape. He is a perfect role model for innovators who dream of inventing something unique. He is still working to grow his companies and inventions to show the world the power of digitalization, even, and especially, in the presence of adverse and unprecedented market conditions.