The pull of that ‘author’ label is still revered by many. It is something that makes people sit up and take notice. Having a book in their arsenal elevates them and their business, promoting their brand to ‘expert’ status.
“But do you have what it takes to go from idea to published product?” Taking action to plan, write, publish, and market a book divides many business owners. It is a project that requires time, dedication, focus, and self-motivation. Through her book coaching membership, Shelley Wilson helps women in business navigate that journey to authorship.
“My clients have extraordinary stories and overcome massive hurdles to be where they are today. They want to share their knowledge and experience with the world, and they want to make a difference.”
Confidence and self-doubts are significant factors when deciding to write a business book. ‘Do I have enough experience?’, ‘What if it’s all been said before?’ and ‘Who am I to write a book?’ are everyday worries. “But how would it feel to see your peers writing and publishing books and reaping the benefits? They know what you know; they work the same hours, attend the same networks, charge the same fees. The only difference is they had the determination and drive to take action,” Shelley asked.
Start Writing Your Book
“I’ve written seventeen books across multiple genres, including non-fiction self-help, children’s, and young adult fiction. I started my career as an independent author before signing with an American publisher on a ten-book deal in 2017,” says Shelley. “I’ve walked the walk and understood all the highs and lows my clients’ experience because I’ve been there too.”
Getting started is the biggest hurdle of all for most new writers. Shelley sees first-hand how nervous people are to start writing. Pushing aside the technicalities of manuscript setup, editing, formatting, and book design, it tends to be the ideas that people stumble over the most.
“I run regular writing challenges where I break the entire process of getting started into easy to manage daily tasks,” says Shelley. “Getting to grips with why you’re writing your book, who you’re writing it for, and what you hope to achieve gives most people the belief in themselves they need and the ability to move past any overwhelm.”
Why are you writing your business book?
Shelley explained, “There needs to be a solution to provide for your reader. It is not about you as the author; it is all about the reader. ‘What is their why for buying your book?’ We buy non-fiction books because we are all searching for an answer to a specific question or a solution to a particular problem – why do you think there are so many weight loss books! Your job as the author is to figure out what that question or problem is and provide the answer.”
Who are you writing your book for?
“When I ask new writers this question, so many of them tell me ‘everyone will love my book,’ but that is not strictly true. As with our business marketing, we need to niche down our target reader. Creating a reader avatar is a great starting point. ‘How old are they?’ ‘Are they married with a family?’ ‘What career do they have?’ ‘What are their pain points?’ You need to understand your audience to be able to write the book they want and need,” Shelley says.
What do you hope to achieve with your book?
“Goals are crucial when planning out your book idea. It’s important to understand who you are writing for and what solution you will provide, but you also need to know what your book will do for you and your business. Consider these questions: Are you looking for a passive income stream? Do you want to attract opportunities to speak at business events? Is your story going to inspire and educate your audience so they see you as the leader in your field?”
Through Shelley’s Accountability Coaching Club, she handholds her writing clients through the entire process of mapping out their initial idea, outlining the book, writing it, and then finding the right editor and book designer to complete the project.
“Watching my clients holding their published book in their hand is the greatest moment,” says Shelley. “Giving them space, time, support, and accountability to achieve this goal is what drives me and my business.”
Having an accountability partner gives people a 95% probability of completing their goal and writing their book. Without that accountability, that percentage drops to a 10% likelihood. By joining a like-minded group that allows individuals to write at their own pace but offers honest and supportive feedback could be the best decision they could ever make.
Boost Your Coaching Business
“Publishing a book aimed at your ideal client is a wise choice for any business owner. Whether your goal is to share your creativity and story with the world, motivate your clients in some way, or drive sales,” said Shelley.
Shelley’s books opened up a host of opportunities for her, including speaking at women in business conferences and giving motivational talks at networking groups. In addition, she has talked about writing memoirs for the WI, run self-publishing workshops for business owners, and made guest appearances at events across the globe, including the U.S. Book Show.
“My writing clients notice a difference in how their end client finds them,” says Shelley. “Having a book becomes a pivotal part of any business sales funnel, directing potential clients along a path of trust and engagement.”
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