When starting a new company, many entrepreneurs have one big, looming question: How do I make myself known in this industry?
Founding a business from the ground up can be tricky without an established client base and a reputation. In the early stages of forming a new company, forging solid and trusting relationships with new clients is vital. By treating each client with the utmost care, the clients are likely to tell their peers about the services they received, allowing the new business to grow their client base. These clients may also be more inclined to leave positive online reviews, which is another excellent way for a company to build a repertoire.
However, one man wanted to take his new business a step further. Rather than solely relying on word-of-mouth recommendations, Brian Hess utilized social media and digital marketing to promote his new construction management company, The Pavement Group. By creating an undeniable social media presence, The Pavement Group has been able to become a widely recognized construction company across the country. Not only did they gain interested clients, but through their digital marketing campaign, The Pavement Group was also able to network with people interested in working for them.
“Everything within the Pavement Group was based around my own personal business values. I center everything in our business model around integrity, commitment, and relentlessness. Giving up was never an option for us,” shared Brian Hess, CEO and President of the Pavement Group. “We definitely faced obstacles at the start since we were not a recognized brand. Even though we stand out from other companies due to our advanced, unique technology that drives transparency through the construction process, we still needed to find a way for people to learn who we are. Thanks to our aggressive digital marketing campaign, we have become one of the most well-known construction brands in our region.”
Digital marketing is not prevalent in the construction industry, but the Pavement group has paved the way by showing how beneficial social media and digital marketing can be within this industry. Although it is possible to build a good reputation through word-of-mouth recommendations and online reviews, digital marketing gives companies a chance to reach out to potential clients.
In addition to digitally marketing their business, The Pavement Group needed a way to stand out in the crowd against other construction companies. By offering services with their unique and groundbreaking technology, The Pavement Group has found a way to create transparency throughout the entire construction process—a service that many other construction and pavement management companies are not capable of offering. The Pavement Group takes a solution-oriented approach and is able to tackle any obstacles that arise during the construction or planning process.
The Pavement Group takes the stress out of construction and planning around pavement projects, and their staff works relentlessly to ensure each project is simplified and free of complications. The team of experts at the Pavement Group is available 24 hours a day, 7 days a week, to provide support to clients or potential clients.