fbpx
Connect with us

Executive Voice

Brian Hess Is Paving the Way in Digital Marketing for the Construction Industry

When starting a new company, many entrepreneurs have one big, looming question: How do I make myself known in this industry? 

Founding a business from the ground up can be tricky without an established client base and a reputation. In the early stages of forming a new company, forging solid and trusting relationships with new clients is vital. By treating each client with the utmost care, the clients are likely to tell their peers about the services they received, allowing the new business to grow their client base. These clients may also be more inclined to leave positive online reviews, which is another excellent way for a company to build a repertoire. 

However, one man wanted to take his new business a step further. Rather than solely relying on word-of-mouth recommendations, Brian Hess utilized social media and digital marketing to promote his new construction management company, The Pavement Group. By creating an undeniable social media presence, The Pavement Group has been able to become a widely recognized construction company across the country. Not only did they gain interested clients, but through their digital marketing campaign, The Pavement Group was also able to network with people interested in working for them.

“Everything within the Pavement Group was based around my own personal business values. I center everything in our business model around integrity, commitment, and relentlessness. Giving up was never an option for us,” shared Brian Hess, CEO and President of the Pavement Group. “We definitely faced obstacles at the start since we were not a recognized brand. Even though we stand out from other companies due to our advanced, unique technology that drives transparency through the construction process, we still needed to find a way for people to learn who we are. Thanks to our aggressive digital marketing campaign, we have become one of the most well-known construction brands in our region.”

Digital marketing is not prevalent in the construction industry, but the Pavement group has paved the way by showing how beneficial social media and digital marketing can be within this industry. Although it is possible to build a good reputation through word-of-mouth recommendations and online reviews, digital marketing gives companies a chance to reach out to potential clients. 

In addition to digitally marketing their business, The Pavement Group needed a way to stand out in the crowd against other construction companies. By offering services with their unique and groundbreaking technology, The Pavement Group has found a way to create transparency throughout the entire construction process—a service that many other construction and pavement management companies are not capable of offering. The Pavement Group takes a solution-oriented approach and is able to tackle any obstacles that arise during the construction or planning process. 

The Pavement Group takes the stress out of construction and planning around pavement projects, and their staff works relentlessly to ensure each project is simplified and free of complications. The team of experts at the Pavement Group is available 24 hours a day, 7 days a week, to provide support to clients or potential clients.

Immy tariq is a serial entreprenuer that has been quoted by forbes, bloomberg, usa today, London stock exchange and yahoo finance as a top entreprenuer

Advertisement Become A Crypto Expert

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Entrepreneurship9 months ago

Navy Veteran Davis Chris Takes the Music Industry by storm

In life, you need to break down anything that might be holding you back and change course if need be...

Entrepreneurship10 months ago

5 Disruptive Leaders Paving the Way in 2021

Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...

Politics1 year ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business1 year ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance2 years ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship2 years ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship2 years ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing2 years ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship2 years ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship3 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...

Trending

Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.