Bridge 3 Labs CEO Speaks On Importance of Investing Into ROI-Focused NFT Projects

With the overall NFT market close to all-time lows, investors in the space are scratching their heads as they continue to parse through projects that promise to offer that long-term gain. Recent data shows OpenSea trading the lowest volume in the last 12 months.

Disrupt Magazine spoke with Bridge 3 Labs founder, Fernando Garcia, who has continued to pioneer a new path inside emerging markets, including renewable energy technologies.

In 2018, Garcia co-founded CORE Fueling, a multi-million dollar fuel automation technology powered by artificial intelligence and machine learning software. The business is a leader in energy-tech for the US energy industry. CORE continues their path to decarbonization by producing and delivering alternative fuels such as compressed natural gas to blue-chip energy companies, including Pioneer Natural Resources, Conoco Philips, Halliburton, and EOG to name a few. 

Now, Garcia is leading Bridge 3 Labs (B3L), as the industry’s newest technology innovation platform and exclusive network of investors, founders and artists building in Web3 and DeFi. Backed in part by its holding company, Ethos Capital Management, B3L operates as an NFT tech venture, providing access to high-end assets including energy infrastructure, 150+ hectares of wine producing assets in France, and luxury properties acquired from Christie’s International Real Estate through NFT ownership. 

Other member benefits include the ability to participate in the B3L venture funding program, premium NFT analytics and crypto trading dashboards, Web3 educational courses, early-access to partner NFT projects, and a wide range of loyalty-based rewards via internal stake-to-earn (S2E) token offering.

“We are passionate about disrupting traditional industries and creating generational wealth. B3L offers the perfect blend between future-focused technology and historically proven asset classes. Ultimately, we believe Web3 democratizes access to high-end assets.”

Speaking to many of the company’s other venture-backed luxury assets, Garcia says that these NFT collections, for example, will grant access to the company’s wine division – complimentary bottles, private events, rare wine purchases, personalized wine labels, and members-only tastings – as well as the hotel division, where benefits include free member stays, private transportation, access to the restaurant and wellness spa, and more.

“We are in a sweet spot to build something great. While markets encourage frenzy trading and greed, bear markets encourage patience and innovation,” Garcia emphasized. “However, we have gotten accustomed to unreasonable ROI expectations in NFTs that are damaging projects and clouding investors’ perspectives. Now, we are in full capitulation mode, where there’s very little liquidity and trading going on.”

At the end of the day, believes communities to still be the backbone of what will make a strong Web3, emphasizing both the importance of floor pricing as well as patience. 

“We want to know our B3L members personally, and we can’t do that with thousands of members at once. Even with a tight small community, everyone has their own financial goals and objectives. However, our ultimate goals need to align, otherwise we’ll be rowing in different directions.”

In other news, read about Web3 and its role in the workplace of future.