Connect with us


Building Your Authority – The Power of Positioning

Building Your Authority is the premier elite organization that has helped many brand names, entrepreneurs, individuals and companies scale to the next level. This is achieved through the power of positioning and leveraging your assets to build authority. What do I mean by that? Positioning is what differentiates an amateur from a professional in terms of income and reputation. They may both possess the same skills and have the same experience, but if it’s not leveraged correctly the income difference and opportunity difference can be huge. 

Examples of personal branding and authoritative content come in a range of formats. Currently the most popular, and what we, at Building Your Authority have found to be the most productive are, building: a YouTube Channel, Instagram following, TikTok following, getting featured in top 10 article features endorsed by Yahoo Finance, podcast appearances, speaking gigs and so on and so on. You often see this a lot with personal branding and that is why an entrepreneur like Gary Vaynerchukis such a huge advocate for it. Exploiting these platforms correctly allows you to be identified as the digital expert in your space. This is why people like Ryan Serhant in real-estate, and Gary Vaynerchuk in marketing, gain a massive percentage of clients. They are positioned in the right way to dominate their respective fields. 

Many entrepreneurs do a lot of this type of positioning, and in most cases all of it and often more. Leveraging PR is the quickest way from point a to point b. And the biggest people in your industry do it. So model it and use what works. Why reinvent the wheel when the tools you need are already out there? The question then is, if they do it why don’t you? Is it access? You don’t know how to do it? Or are you just unsure? If you are reading this we can definitely help you – and show you how to leverage your website, landing pages, email marketing, pre call nurturing system to position you ahead of your competitors. At the end of the day we at Building Your Authority work hard to provide value and trust for our clients. That’s what a large part of business is all about, so if you can rank on Google and have the right presence on your social media you will build your authority and position yourself to be at the head of the pack. 

Lastly, it’s important to take some time to research who the top people in your industry are, and find out what makes them tick. Google them and see what you can discover about them. Identify what articles they have out there. Have they made any podcasts? Have they been on stage? If so why? You need to understand exactly what it is that has allowed them to get ahead of you. If it’s experience that’s fine, you can build that over time. But I believe in most cases it’s limited self belief. 

Maybe the only thing stopping you is a bit of self belief? The winners had the courage to put themselves out there, which is why they are being rewarded. You have to do the same to be able to compete. Remember why you are running a business in the first place. It’s for the legacy, it’s for the impact. Yes you want to make more money, and do things for yourself and others and become the best possible version of yourself. That’s exactly what we do here at Building Your Authority. So, If you would like to learn more about what we do and how we can assist you reach for the top, email me at matt@buildingyourauthority.com

Matt Tommy - entrepreneur and founder of scaling matrix and building your authority. I have scaled using remote sales teams and systems multiple offers to 6-7 figures a month in revenue consistently in multiple different niches/verticals. Closed over 7 figures a year in high ticket coaching offers ranging from 5-20k investment offers. Follow me on instagram at https://www.instagram.com/mattommy or @mattommy

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Social Media5 days ago

Khaby Lame Becomes The Most Followed TikToker in The World

Khabane Lame was a machine operator but now trending and just became a star from an account he created on...

Tiger_Shroff Tiger_Shroff
Entertainment5 days ago

Meet Bollywood Star Tiger Shroff

Tiger Shroff has a long history in the film industry, starting before his birth. With prominent parents in the industry...

Amanda Bernardo Amanda Bernardo
Women Who Disrupt6 days ago

Meet “The Pizza Princess” Amanda Bernardo

If you live in or near New Haven, Connecticut, you may be familiar with the hidden gem that is “New...

Shirley_Setia Shirley_Setia
Women Who Disrupt6 days ago

Meet Upcoming Bollywood Star Shirley Setia

Shirley Setia is the little Kiwi that could. Coming out of seemingly nowhere with a hit cover on YouTube, she...

two people shaking hands two people shaking hands
Diversity in Tech1 week ago

How the Best Leaders Create and Build Trust in a Modern Workplace

Being a leader in any setting can be challenging but within professional settings, you really are juggling a lot at...

Jay Majors Jay Majors
Executive Voice3 weeks ago

How Jay Majors Is Disrupting The Barber Industry

When we see a successful figure in any industry, learning their story, where they came from, and how they’ve struggled...

Daymond JOhn Daymond JOhn
Executive Voice3 weeks ago

Daymond John Can’t be Stopped

Perhaps you know Daymond John from the wildly popular show Shark Tank. Or maybe you’re familiar with his revolutionary clothing...

Finance3 weeks ago

Ryan Carroll Establishes Wealth Assistants to Serve as a Launching Pad for Hopefuls Worldwide

Countless highly accomplished personalities and established authorities have proven that the pursuit of one’s passion can be a way to...

Business4 weeks ago

Social Media Star, TheBlondeJon’s Journey from Homelessness to Multimillionaire Status

A strong self-belief in oneself is a powerful enabler no matter the obstacles or challenges one faces on a journey....

Entrepreneurship4 weeks ago

Skylar Domine on His Bold Moves in the Entrepreneurial Realm and Overarching Mission to Help People and Communities

Many of today’s powerhouses managed to gain a solid foothold in the world of business and stand out in an...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.