Running a business in 2022, as you probably know already, takes a lot of guts and gusto to get everything up and running in the beginning. And sometimes it takes the strength of an entire team to get the multitude of tasks that you have on your plate accomplished. But what about that coveted brand awareness that all businesses require to succeed?
In 2022, if you don’t have an audience for your brand, you basically won’t be able to successfully gain any traction when it comes to promoting your goods or services. And this is what establishing brand awareness is all about.
When you think of a brand, something usually pops right into your mind. For example, when you think of Nike or Adidas, you may immediately think of running shoes. And even though these brands have other products, what you associate with a particular brand becomes its identifying element. And when you’re in business, you’ll want your customers to do the same.
Here, we’ll explore a few tips on how to easily promote your brand.
Everybody loves promotional materials. And depending on the nature of your marketing strategy, you can either use promotional items as giveaways, gifts, thank you’s, or even as discounted items that you can actually sell. But the best part is, that those promotional items are attached to your brand.
For example, if you see someone relaxing on the beach and they stand up and wrap themselves in a beach towel, you may not pay any attention at first. But if this beach towel had a visible logo on it, you may want to inquire and see what that logo represents.
Promotional items are designed to promote brand awareness and pique a potential consumer’s interest. And the more promotional items you’re able to circulate, the better your chances of growing your audience.
Social Media Marketing
In today’s world, just about everyone is on one form of social media or another. In fact, in the United States, it’s estimated that between 70 and 80 percent of the population uses at least one social profile. And this is representative of a large number of potential consumers.
Just like having a business website is crucial for gaining a greater audience and marketing your brand, having a social media presence is just as essential. And there are a few things to consider before you hop on any social profile.
Facebook and Instagram are likely the most popular social media platforms for business networking today. Whether you’re running a large business or if you’re a sole proprietorship, you can do a lot of marketing and promotion just by posting consistently valuable content.
For example, if you’re an artist and want to widen your audience, Instagram has automated promotional tools that you can set up and let run on autopilot for a set timeframe. And Facebook offers the same tools, complete with analytics that you can check to see how your promotions are working, all in real-time.
A lot of new business owners believe that the old-fashioned marketing approach is dead and gone. But believe it or not, the old methods are still quite effective. And if you think about it, if you want to become successful at the national or international level, you have to start somewhere. So why not start in your own backyard?
A few local resources that you can use to help market and promote your brand are as follows:
- Local TV ads
- Radio ads
- Local or regional billboards
- Social function marketing (local festivals and the like)
- Networking with local businesses
Your own neck of the woods is going to become your own personal proving ground. And if you’re able to make it locally and you offer quality and consistency, the word of your goods and services will likely spread.
Once you’ve made it on the local stage, you’ll have just begun establishing brand identity. And the next critical step is to take your business to neighboring communities. Eventually, you might become so well established that you simply have to branch out into other states. And at this point, your brand awareness might be on the verge of becoming fully established.
Making it in the modern business world takes a lot of hard work, effort, and the diligence to meet your goals. But you can’t get there without establishing yourself and growing your audience. As such, if you adhere to the few tips listed here, you should be well-prepared to grow your business and eventually reach success.