Born and raised in South Africa, Casey Iola is a budding digital marketing guru who’s today transforming many people’s lives. After her family immigrated to Australia when she was 16, Casey had difficulty settling in in this new country. Soon after high school, Casey would move around Australia, trying to find a place that felt like “home.” But after four years, three cities, and two heartbreaks, she resolved to move out of Australia and see the world. “I knew studying and working a 9–5 was not for me,” shares Casey.
In 2020, and with the onset of the Covid-19 pandemic, a heartbroken Casey returned to Australia after traveling and living in Asia, Europe, and Canada. The idea of building a business and becoming a digital nomad was birthed during this time. Casey worked relentlessly for months, learning everything about social media, marketing, and online businesses and started growing her Instagram.
To build her business, Casey sought further guidance by enrolling in a business coaching program by Rob Dial of the successful podcast “Mindset Mentor,” where he teaches people how to start and grow a coaching business. She combined her knowledge, and within 30 days, she landed her first ten clients and made her first $10K with her company.
Casey was excellent at putting out content and finding clients online. Rob was amazed and thus hired her to run mini-workshops for other coaches in his program. He promoted her as a content coach for his program a few months later; she would run weekly training on Instagram for people who enrolled in it. Casey continued to portray her prowess, leading to another promotion as a full-time accountability coach, and she would coach Robs clients one on-one-on on how to grow their coaching businesses.
Soon after, Casey took over Rob Dial’s entire social media, created content, and managed all his accounts. She worked with Rob for two years, interacting with thousands of coaches and business owners. Having gained vast knowledge and experience, Casey eventually resigned to start her program last year.
Today, Casey teaches budding entrepreneurs how to brand themselves and their online businesses and market themselves so they can be visible online in their industries. She is highly skilled in branding, marketing, content creation, video strategy, lead generation, DM strategies, and sales funnels. In addition, Casey teaches people about crucial factors to success, like a great mindset and confidence.
Casey stands out within the industry in so many ways. “I have a natural confidence that makes me shine online and in videos. I am authentic and passionate about my career, which always attracts people. I also practice what I preach, helping hundreds of other business owners do the same,” affirms Casey.
Casey has numerous dreams and inspirations; she dreams of having a massive community of business owners living their dream lives of design. She also sees herself standing on stages, inspiring people to believe in themselves and take action towards their dreams. She looks forward to holding retreats around the world, giving people a taste of the exceptionally free life, and impacting society so starting and building your own business is as celebrated as going to college, graduating, or getting a “good job.” Lastly, Casey dreams of soon writing a book and inspiring people to choose a different path.