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Executive Voice

Celebrity Business Manager Robert Terell Leads His Company Wealth Nation/Sony Music Group to the #1 Spot in Artist Development for the Music Industry

According to Alexa, data rankings and top leading industry experts, Wealth Nation is currently the number 1 artist development company in the music industry. Creating and maintaining a brand in this fast-paced industry is complicated. As businesses scale and grow, brands must follow suit. Creative minds with expertise on artist development and brand management, equipping the business with tools to manage a brand, can handle the entire process with ease.

With a one-of-a-kind visionary mind, Robert Terell, also going by the name The Official Dealmaker, is one of those people.

Globally certified in the industry as the “top choice” in different aspects of business entertainment, Terell is a “celebrity business manager” business expert, financial strategist, motivational speaker, author, and serial entrepreneur. Terell’s ascent from unpaid internship to where he is now has aided him to take significant steps forward to grow and develop emerging acts.

Teaching these aspirants fresh and new perspectives on how to present themselves in the industry, Terell has undoubtedly made a name for himself.

As an industry connoisseur and thought leader, Terell went on to create and build Wealth Nation, a multi-faceted business entertainment, brand management, and artist development company. With longtime friend, industry colleague, and business partner D.J. Jaime O, the C.O.O., chief operating officer of the company. The pair envisioned an unstoppable force of music genius and business acumen that would ultimately transcend the global culture for independent artists and lead them to success!

The company’s primary focus is to translate talent into major brands from a business and market viability perspective. By providing their brands with a broad spectrum of the necessary tools, resources, knowledge, and experience, the company gears their careers for longevity in the global entertainment industry. Multiple platforms and brand services are available, including major label distribution, brand management, social media management, and artist development.

Leveraging their network, knowledge base, and industry resources, the company acts on their client’s behalf to represent their best interests overall while brokering deals that provide more significant opportunities for unlimited and long-term success. Through skillful and well-thought-out planning and execution, the company creates situations strategically, methodically, and effectively that leads to their clients’ success.

Not seeking the marketplace to build a fanbase, the company creates one for their clients. The company plants the seeds, nurtures, and grows market viability for their client’s brand by marrying business opportunities with a brand position, laying the foundation of the bridges needed in order to reach prosperity.

With 25 years of experience in the entertainment industry, Terell has the expertise to lead his company. Terell was able to specialize in areas such as deal structuring, publishing, licensing, merchandising, and international marketing to portray the needs of his diverse clientele appropriately.

Terell has managed and represented some of the industry’s elite, such as Grammy-winning singer-songwriter Jackies Boy who sold over 18 million records worldwide, multi-platinum R&B group Soul for Real, Silkk the Shocker, and J Dub, a producer from Bad Boy Records, to name a few.

Terell has also orchestrated major label distribution deals with Universal Music Group Distribution via INgrooves Fontana, and held several major leadership positions throughout his career. Author of the top-selling books Broke & Famous: The Music GameLevel UP the Business of Music, and Thank God it’s Monday!: The Journey of an Entrepreneur, Terell shared his tips and tricks for the industry, encouraging and guiding people to pursue their dreams in the entertainment industry.

Too many to count, Terell contributed greatly and left his mark around all the corners of the industry. Amid his endless accomplishments, for Terell, his most recognizable achievement is maintaining loyalty to his artists and to what is real. With his career as his truest passion, Terell walks with the music’s past, present, and future in the palms of his hands.

Visit Terell’s website and Wealth Nation’s website to know more about them.

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