Asher Ali Mirza is a social media marketing strategy specialist from Pakistan who has worked with international and local brands covering 120+ niches. His passion for digital marketing started just after passing high school, and this knack made him discover the treasures in the world of digital marketing. 2015 brings the rising trend of delivering quality content and marketing it just right to make things ‘viral’ in Pakistan. Be it entertainment or communication, Asher has been focusing on the ‘quality content.’ Initially, he kicked off as a content creator, but a few successful experiments made him explore the journey of ROI-driven Marketing Enthusiast and digital marketing strategist for leading brands. His marketing techniques were simple as his motto, “help others, don’t just sell to others.” Currently, he owns a Professional Digital Marketing Agency named ‘Digital Melons.’
Asher’s way of dealing with Meta Moods in 2022
Asher Ali Mirza, who has worked with more than $2,000,000 budget advertising with Meta products, has identified Facebook’s challenges for this year’s advertising. Talking about Facebook Algorithm 2022, he said,
“the Facebook feed shows you content that is meaningful and informative.”
As of 2022, the crucial part of your branding and marketing strategy is to understand that the Facebook algorithm figures out content primarily by using three main ranking signals:
Who posted it: You’re more likely to see content from sources you primarily interact with, including friends, personalities you follow, and the brands you love.
Type content: It gives power to your audience’s hand. If you’re most often interacting with video, you’ll see more videos if you engage with photos. You get the idea.
Interactions with the post: Your Facebook feed will prioritize posts with a lot of engagement, especially from people you love interacting with.
“Facebook lets its user feels empowered,” digital marketing strategy consultant Asher Mirza remarked.
Each post is ranked based on these main signals to determine where it appears in users’ Feeds. Asher further stated that Facebook gives users options that help them train the algorithm and customize their Feed -he takes this approach super seriously before anything else.
“People are assertive; they can connect or disconnect with your brand in a few seconds.”
He further added, “Click on any post, and you’ll see the option “I don’t want to see this” or choose ‘Hide post,’ this tells Facebook you want fewer posts of that nature in your Feed. Similarly, on ads, the equivalent option is ‘Hide ad’ or “Make changes to your ad preferences.’ This indicates Facebook understands the user’s priority of what kind of advertisers you want to hear from and which you’d rather avoid -that’s where I need to be well-aware before spending a single dollar.”
While on Instagram, he added,
“Instagram also re-introduced the ability to set your feed chronologically and view a curated list of recent posts from your favorite accounts.” That simply means the audience has the power.
Asher predicted the top 5 social media success strategies for 2022.
As cross-platform promotion was the most prominent trend of 2017 -that is still a bit valid in 2022. Asher Ali Mirza‘s take on strategies has become the trend for successful results with Meta products.
Reels contribute to overall brand growth.
Previously musically, currently, Tiktok brings an unparallel trend of ‘engaging & creative content.’ Reels on Instagram & Facebook help brands to gain better audience engagement and colossal brand awareness while holding the potential to make you even go viral on the platform. Thus, if you are seriously looking to grow your brand’s online presence, it is definitely worth counting on the Reels.
Long-form content is back with a bang.
Be it Tik Tok’s trends, quick Instagram Reels, or Youtube Shorts, the post-pandemic era made a massive adoption by the masses and let them showcase their creativity. However, there’s been a subtle change across social platforms -it may be because people want more. Reels went to 60 seconds while TikTok has expanded to 3 minutes in length – indicating a clear swing back towards longer-form content.
Also, live video is inevitable. Social media service aka Social Commerce is a massive trend, and you need long-form media to sell in 2022. Giants like Amazon have embraced live video.
Niche Facebook experiences have become leading marketing channels.
It’s a high-time brand-user connection rather than just communication. Facebook masters at offering these more personalized types of connected experiences where brands and businesses would do well to double down to help deepen relationships and trust with their audience. Facebook Groups, Live Audio Rooms, and Facebook Live are not just mere content forms but an excellent opportunity to connect in real-time with your followers. So, you may as well take advantage of this rising trend for free visibility by just being yourself.
Organic Instagram video builds familiarity and trust.
Talking specifically about Instagram, video is chosen to continue to be “the best & swift” way to build trust with your audience so your brand can grow more. Despite being a ‘picture-based app’ primarily, engaging Instagram Reels are getting the most organic reach of any post. You can skip on the wildest effects or transitions to take advantage of the exposure reels can provide.
Similarly, Instagram Live allows you to bring on up to three guests to make your content interactive, informative, and ingenious by adding value to the topic you’re talking about. It needs to focus on your audience’s desire for personal connection and value —and more than ever from the businesses they buy from.
Forces Strategic Focus Overwhelm Instagram Feature
Mantra for 2022: Consistency is key! Showing up once in a while, posting a random quote, and sharing on Instagram stories, won’t get the growth in 2022. Being a digital marketing consultant, he emphasized learning how to use Instagram efficiently & understand the array of powerful Instagram features. Businesses should invest in their Instagram account to grow their followers, engagement, leads, and sales.
Asher’s observations are a ‘no-loss, more gain’ marketing experiment for digital media creators & businesses. 2022 has just begun a quarter ago, but we could see the impact of these strategies. Be local businesses or global brands, the communication focuses more on connection.