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Content Marketing Tips



Content marketing is a type of marketing on the internet that uses content to attract and retain customers. Content marketers create blogs, videos, Ebooks, infographics, blog posts, social media ads, etc. Content can be created in many different formats for any target audience- depending on what you’re trying to promote.

Content marketing has been proven to have long term benefits over short term ones because it builds trust with your customer base and creates a relationship with them – which leads to more sales down the road! This blog post will give you 9 Content Marketing Tips that will help get you started today!


  1. Update Old Content

As you’re building your content library try to update old posts whenever possible with new and relevant information instead of just deleting them.

  1. Collaborate with Influencers

Content marketers should collaborate with influencers on occasion to reach new audiences. Content Marketing World is a conference that brings together experts in content marketing for the best education and networking opportunities.

  1. Offer Exclusive Content to your Email List

Content marketers can offer their email list members’ exclusive content by creating a newsletter that is sent out weekly. Content could be as simple as the latest blog post or video, but it will help keep your audience engaged with you on a more personal level and feel like they are getting something valuable from you when they subscribe to your list.

  1. Be Mobile Friendly

Content marketers should make sure that the content they create is easy to read on a mobile device such as smartphones or tablets. Content can be formatted in different ways for these devices.

  1. Monitor your Progress

Content marketers will want to monitor their progress so they can see if there is a correlation between content and conversion rates. Content Marketing Platforms such as HubSpot or Infusionsoft allow you to track your stats with ease.

  1. Solve for the reader

Content marketers should always solve for the reader. Content that is created with your target audience in mind will be more likely to get shared and perform better than content without a specific focus on the reader. Content can address any issue that your audience is struggling with and provide information on how to solve it or help them feel less alone in their struggle.

  1. Optimize All your Headlines

Content marketers should optimize all of their headlines. Optimizing your headline can help you rank better in search engines and link to the content that will be most beneficial for the reader.

  1. Use the Right Tools From the Start

Content Marketing platforms will make it easier to create content, monitor performance and analyze what is working for your target audience.

  1. Find the Gap

Content marketers should try to find the gap in their target audience. Content marketing is all about being able to reach your target audience on a personal level and solve problems for them- so make sure you are doing this by finding gaps that they might not even know existed.


Are there terms or topics that are highly relevant to your readers that you know have fewer rivals? Creating what people are looking for can make content marketing easier and help with conversion rates. By that, you’ll get access to potential customers who your competitors are currently missing.

If you want to grow your business with Content Marketing, follow these tips! Content marketing provides valuable information while still creating leads.


John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.

John Lawson is an award-winning ecommerce entrepreneur and best-selling author, his entrepreneurial spirit helped him achieve a level of success that few obtains. After consulted Fortune 100 companies at Accenture he took his expertise to the world of small business, today mentoring entrepreneurs on topics such as ecommerce and digital marketing strategies. John is a small business power player, listed as one of the Top 50 SMB Influencers by All Business. Recognized for his work in ecommerce, John received two Small Business Influencer awards from SmallBusinessTrends.com and won 
“Business Book of The Year” for his book “Kick Ass Social Commerce for E-prenuers.” You can follow John @ColderICE on IG, Twitter, Facebook and LinkedIn.

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