What’s your backstory?
Andrey Seas has always been a problem solver and strategist. He began his career as a tax consultant helping taxpayers and businesses through tax prep and tax planning. Later, he transitioned into tax resolution. He represented indebted taxpayers and even IRS agents themselves in front of the IRS. His strategies and effective advocacy resulted in millions saved for his clients collectively. At the same time, he was going to law school in the evening to eventually become a tax attorney.
He received honored recognition in Constitutional Law, Torts, Community Property, and Pretrial Practice for getting the top examination scores in his competitive class. He received his undergraduate degree at California State University, Northridge. Everything was going decently well until he got a call at his 9-5 job one day and found out his mother had just suffered a stroke. This led to Andrey quitting his job to take care of his mother and started his first business.
Since he was completely naive about what it took to run a successful business, this path eventually led him to experience depression and anxiety issues that put him in a dark place where he needed to re-evaluate his life and his path. Thanks to his faith and persistence, he eventually realized that he loved marketing and coaching and he abandoned his previous desire to become an attorney, even though he had already graduated from law school.
This led to an obsession to absorb as much information as possible and identify the most important factors that lead to real, sustainable, business growth, while also taking clients of a lot of industries and focusing on getting them big results. At the same time, he worked as a contractor for Clickfunnels, where he was able to help thousands of people with their online funnels.
Today, Andrey has built an independent digital marketing agency called Seas Media that focuses on strategy over tactics. Through paid advertising, sales funnels, email marketing, and consulting, he is able to create significant results for clients that have been burned by all the hype of other marketers who just focus on shiny objects and not timeless, fundamental marketing principles. He is a contributor to magazines such as Funnel Magazine and Chatbot Magazine and was named Emerging Leader of the Year by Simi Valley Chamber of Commerce for his commitment to his community and his expertise.
When Andrey is not obsessively focused on his client’s results, he is consulting internationally for 5 Star Hotels and other businesses. He has also shared his inspiring story on a TEDx talk and continues to grow and pursue the highest form of mastery in the marketing industry.
What made you decide to choose this career path?
One of my favorite business quotes is “Your true worth is determined by how much more you give in value than you take in payment.” -Bob Burg
Marketing services is a great business model because the entire reason for the exchange is to deliver more value than the client gives in payment (ROI). So as long as you can deliver that and also provide extremely valuable consulting that save them years and years of time, the more obvious your true worth as a business owner becomes. Other business models are more vague in what is considered “value.”
I also love the perfect mix of science and art that is marketing. It challenges both my creativity and my logical, analytical mind so there’s never a dull moment and I am constantly growing.
Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?
The funniest mistake I made when I started my first business was put up a landing page for tax prep services and expect everyone to want to provide their personal info on the landing page without me sending any real traffic to it. I created a very complicated system when what I should have just done was, to create sales call opportunities and just close them over the phone. But I was in love with automation and the time and creating a business where I could live the ‘laptop lifestyle.’
I learned the importance of sales and danger of automating things too soon without a strategy in place to take a cold prospect that’s never heard of you to a raving fan of your brand.
What do you think makes your company/personal brand stand out?
The focus on strategy over tactics
What’s a quote that you live by?
“People do business with those they know, like, and trust.” -Bob Burg