Social media is a significant part of our lives; there is no arguing with that. When on social media, we see a lot of advertisements that are associated with products and services that we have recently researched, and honestly, it could be kind of creepy. Have you ever wondered how those advertisements showed up? Well, there is one person that has brought about answers to this question.
Meet Sam Bell. Sam is the founder and CEO of Sam Bell Marketing and PPC Boutique. The purpose of Sam’s business is to help his clients by creating intentional, targeted advertisement campaigns that pinpoint the reasons why people want what his clients have to offer. Sam has an extensive background in both IT and marketing. Sam possesses a deeply driven desire for creating and implementing ad campaigns, which is how we see those targeted ads on our social media platforms.
Sam believes that real value is based on the strategy to present a marketing message. If that message connects with people, then it will bring about a call to action for the customer. Let’s say we have Joey. Joey is online looking at a pair of new sneakers that he wants, but he decides not to purchase those sneakers at that time. Later on, while on Facebook, Joey sees an advertisement for those same shoes, and that brings about the decision for Joey to change his mind, and he ends up buying the shoes. Because of him seeing that ad on social media, it brought about that call to action for Joey to reverse his first decision. That is how effective marketing using targeted ads is.
One major term that Sam so effectively uses is called Re-Targeting. This means that he uses artificial intelligence to put ads to create a top of mind awareness for potential buyers to pursue action. This is when psychology and marketing come into play. Sam Bell has mastered the marriage of psychology and marketing and has done major business with this strategy. If you are someone that has an idea but wants to get it out there, you would be a fool to not connect with Sam. You can connect with Sam on his website https://www.sambellmarketing.com/. There you can view his background in further detail, see how his methods can help you sell high ticket volumes, and to gain access to his courses. You can also connect with him on social media at http://1fb.me/instagram.