Connect with us
Apply Now


Crisis Management Tips You Need To Know 

Crisis Management Tips

With the advent of social media, a lot of stories have been breaking out in real-time. Most of these stories don’t reflect positively on the employees or companies in question. A lot of communication experts across the globe are immediately pushed into damage control mode out of panic. If you want to be good at your job, you need to be prepared as a PR professional. Well, here are some of the best crisis management tips you need to consider.

  1. Be Prepared – Start by creating a crisis plan. Here, you will brainstorm potential crisis scenarios then use them to inform and update your plan accordingly. You can come up with messages for reactive statement templates as well as talking points for realistic potential crises, employ an emergency notification system.
  2. Practice – It’s not enough to have a plan during crisis management. You need to be able to practice it. Everyone needs to know their role in crisis management and the plan in mind. You need to practice your talking points with these targeted individuals for the best results.
  3. Accept Responsibility – If there is a PR crisis and your company is the one in the wrong, you need to admit it immediately. The public is always more forgiving if the company accepts responsibility outright for any actions early on instead of backtracking down the road or if they get caught up trying to cover up something. However, don’t make definitive statements without having all the information. This must not prevent you from communicating. 
  4. Be Consistent – When there is a crisis, you need to become consistent with your message including the person delivering the message. Unless it is specified explicitly, the entire communications team and stakeholders should not deliver comments to anyone. Make sure all inquiries are directed to the approved spokesperson.
  5. Operate Like You Are On National TV – If the situation is becoming more heated, you need to remain cool and think twice before doing anything. Remember, anyone with a smartphone can record your words or actions then share them on a national news outlet or social media.
  6. Control The Damage – During the crisis, you need to address the problem and present a solution immediately. However, the message needs to be consistent and actionable. Don’t provide a solution that will not be actionable because it isn’t helping anyone. Also, the media will be able to sift through an insincere report. Make sure the press is updated with attainable and transparent messaging.
  7. Reflection – It’s important to take time to reflect after the crisis has passed to identify what went right or wrong. Find out how you could have better supported your target audience during the crisis period and use these pointers to come up with the next crisis management plan.

Final Thoughts

Yes, every crisis may play out differently. These are some of the best steps to help manage any situation. Even when you are prepared, the reputation of your company may take a hit. However, take these steps to minimize the damage.

Continue Reading

Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.

Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.