fbpx
Connect with us
Apply Now

Executive Voice

Cross-Channel Legal Marketing Is Increasing Case Intake at Top Law Firms

Multiple-channel marketing is a reality that no law firm can ignore in this age of multiple digital marketing channels. With the emergence of numerous marketing channels with significant audience participation, designing and implementing an effective multi-channel marketing strategy becomes a must.

A Lewis study found that at least 3 channels are widely used, with almost one-third of respondents (31%) conducting at least seven multi-channel campaigns for start-up law firms marketing in the last year.

In the modern era where global presence is imperative, Law firms are putting immense efforts to create their footprint in their city and state. To attract steady streams of law firm clients. law firms are focused on building a brand that highlights and elevates unique selling points. 

Consistency is the key to success. When looking for a representative, customers or potential clients look for consistency of quality and winning case numbers. It is essential to highlight that your law firm has what it takes and consistently wins cases time and time again. The creation of credibility for your firm and your process is determined by client reviews and feedbacks, which attracts and retains potential clients.

Before the internet, law firms acquired clients through networking in the community, getting referrals from colleagues, writing for publications, and publishing newsletters. Most lawyers now run local SEO, Facebook ads and Organic SEO campaigns and optimize their Google AdWords campaigns to appear in Google’s search results, increasing their visibility. Today’s consumers are skeptical and prefer to do their research to check the potential of the firm.

Law firm clients tend to find your website through social media posts, blog posts shared by others, word of mouth, business cards, search engines, etc. They prefer to research your law firm in more than one channel to reinforce your position as the authority in your practice area.

Attorney video marketing is a new and more attractive marketing strategy that firms use, where audio-visuals attract attention. Having your law firm’s lawyers introduced in the videos helps your audience base decide whether to employ your law firm. With the internet being the fastest way of reaching, mobile marketing is essential as it is continuous and not demographically challenged. 

Investing in law firm marketing helps you reach your audience and project a positive image to the public. The brand will automatically be looked at positively once you have solid and successful public relations.

Your website is your gateway. It is the platform where you show and market your assets strategically and mention the variety of cases your law firm has handled successfully. 

Social media opens up a whole new world for law firms, where they can initiate live chats and inquiries through their websites and thus gain potential clients very efficiently. 

The need for good lawyers and better law firms will never suffice; with this demand comes the immense competition in the market. The future of legal practice hinges on bringing multi-channel approaches to law firms to compete and stay ahead of the game that will help them beat the competition and remain dominant in the market. 

Continue Reading


Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.


Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.