Are you still wondering how to sell digital products or information in an e-commerce ‘complex’ market? Or are you interested in selling information products online and tapping into one of the fastest growing online business trends in history? Or do you want to know how to make additional income and start your business selling information products?
Then get ready to discover how you can make money online by selling products and information on the internet. The e-commerce industry is growing exponentially and shows no sign of ever slowing down. According to research, about 40% of the world’s population (more than 1 billion) have shopped online at least once. Dan Dasilva is a renowned e-commerce entrepreneur and founder of Impactapp.com. Besides, he shares essential tips that can help you penetrate a billion-dollar market with ease.
This article will help you discover how to market and sell your digital information and products successfully.
Create A Complete Process Of A Customer Journey Funnel
A cohesive customer journey funnel is essential in the success of any business. It enables your business to run while helping your clients interact with your brand effectively. Customer journey funnel can also help strangers or visitors convert into paying customers. Besides, creating the process of a customer journey funnel helps streamline operations as well as provide clients with a continuous experience with a brand.
To successfully create funnels, you need to first map your objectives and define goals. These objectives and goals will provide your business with a strategy to find your way into the customer’s heads. Also, they help in growing customer empathy while promoting your brand to understand what your consumers or buyers want and their feelings together.
Define Your Customer
It is essential to zero in on your target customer personas. Why? Because each customer has a different expectation while interacting with your brand. Customers’ benefits and features within a product may differ. You may, therefore, need an extra effort to understand the needs of your clients. You can achieve this goal by;
- Giving an ear to your customers
- Empathize and commune with them
- Check your competitor’s activities
- Provide your customers with options
Dan Dasilva advises that it would help if you carefully select whom you foresee to go miles with you in your journey.
Build The Hyper-Excitement Around The Opportunity
This step is the most crucial stage. A hyper excitement is a bedrock upon which all else lies. You can achieve this step through book formatting and video product release formats, among other ways. For example, Dan teaches people through video what they ought to do. Besides, he goes out to tell people about the opportunity and the fortune knocking on their door that they may grab it.
You, therefore, need to hyper-excite through the whole journey of selling digital information and products. If you miss this step, then you have lost everything.
Have The Backend In Place
Money is in the backend! It would help if you had the systems and the logic that can make your system run. The logistics behind the backend will push your selling to a whole new height. During this period, usually, you’ve already spent on adverts to get the clients and so the cost of selling to them is minimal. Your existing customers are likely to buy from you again.
It is advisable to use the backend to nurture your relationship with your customers adequately. For example, some may register to download your free book or watch your series of videos. You can use texts and emails to remind them to keep watching the movies they missed. Through these reminders, you build your relationship with your customers.
Dan advises of a sound follow up in the sales process. It helps secure sales as well as maintains good relationships with customers.
You can, therefore, never go wrong with e-commerce. It is one of the most exciting industries that comes with lots of benefits and advantages. As the internet continues to colonize the world and billions find a digital space, the possibilities of selling your digital information and products are endless. For you to be ahead of the rest, fight to achieve brand awareness. Success in this billion-dollar e-commerce market is not what you merely pursue, but what you attract by the brand you build in the online space!