According to research, many businesses fail when they start out. In the United States alone, 95 percent of businesses fail in the first five years. Why is this the case for most entrepreneurs? Could it be because they are expecting success overnight? Could it be that the business they are running is not something they are passionate about? Could it be that they don’t have adequate knowledge on how to properly run a business? It could be because of many factors we are unaware of. Influencer, author, and the CEO of Kindness for Success, Dark Joseph Ravine, shares his business experience and strategies on how to be successful.
Ravine says, “It is important to know that success is never easy and does not happen instantaneously. Achieving success takes hard work and smart moves. Business requires forming a strategy. You need to figure out how you want to sell your products or services without investing too much financially.
“My online media and news company operates completely online with limited financial investment. When less money is invested, I have less to be concerned about and can spend my time designing new items and sharing new content while paying a small monthly fee. This is beneficial because I am able to succeed in business while publishing editorials and quotes, I am most passionate about. I am all about positivity, kindness, and helping people. Regardless of how many sales I make, there is nothing to lose and much to gain. My business can last a very long time.” In business, starting small is key to growing and becoming successful over time.
Ravine understands the importance of including customer testimonials to draw interest in products and services. He explains, “If there is no trust in your business, it will most likely fail. A good way to build trust is to demonstrate the benefits of the product to your audience and if they genuinely like what you are selling, consider asking them to leave you a verified purchased review with an image. This way, their positive experience with your product will encourage others to purchase it, resulting in higher trust and sales. The more verified purchase reviews you have with images, the more trust your products will gain. In business, people must like what you are selling or there is a significant risk of failure.”
Another important factor in business is not to focus purely on money, but on the content of your business and its presentation Customer satisfaction and showing kindness towards customers and employees are also keys to success. Business requires the total package, which is passion, genuine product interest, business leadership, kind and professional behavior towards customers and employees.
Ravine believes that as a business owner, we need to take our ego and pride out of the business and think about the bigger picture. If we do, our chances of success in business will increase.