Connect with us
Apply Now


Direct Digital Holdings Leaves an Unforgettable Impression on Digital Advertising Market

Direct Digital Holdings (NASDAQ: DRCT), an end-to-end Houston-based advertising platform, has been making waves in the advertising space. The company was founded in 2018 and delivers data-optimized programmatic solutions for U.S. advertisers. Direct Digital Holdings specializes in multicultural media properties through its three operating subsidiaries, Orange142, Huddled Masses, and Colossus Media.

The team at Direct Digital Holdings understands how difficult it can be for overlooked and under-represented voices to be heard above the crowd. The company takes a dynamic approach by working closely with these communities to uplift and amplify them within the highly competitive ad space.

Direct Digital Holdings’ mission for equity and equality is by no means the company’s only stand-out feature. Named a top minority-owned business by The Houston Business Journal, the company manages around 90,000 clients and consistently generates more than 100 billion impressions across multimedia outlets.

The company works simultaneously in two marketplaces. The first being the middle market, which Direct Digital Holdings describes as a $5- to $500-million revenue space, and this makes up the buy-side of the business. The second is the multicultural publishing space, which makes up the company’s sell-side.

There are a number of ways that the company differentiates the competition, and scalability is one of its most notable practices. Direct Digital Holdings has been able to leverage innovative technology to reach across the table and work with advertisers, investors, and industry professionals that share the same vision for success. This has helped support their ability to optimize operations to work with digital marketing campaign budgets from $10,000 all the way up to $2 million.

When asked about the mindset behind Direct Digital Holdings, co-founder, chairman, and CEO Mark D. Walker commented, “Direct Digital Holdings’ strategy is to create an all-in-one solution reinforced by innovative technology and to make it easy for marketers to reach target audiences. In order to provide leadership and grow our business, we operate with a mentality to drive hypergrowth while embracing diversity, challenging conventional thought processes, and engage focused strategies to help our clients achieve their goals and unlock their potential with growth audiences.”

Co-founder and president Keith Smith added, “Direct Digital Holdings moves forward on the ambition that comes naturally with entrepreneurship. Success and entrepreneurship go hand in hand, and it’s an ongoing learning experience that Direct Digital Holdings continues to build from each and every day. It’s all about embracing the challenge. Direct Digital Holdings is all about having the spirit to be willing to fail, securing the resources to succeed, and then surrounding ourselves with the right people who support the journey.”

Direct Digital Holdings recently released a comprehensive whitepaper called Dollars & DEI: Multicultural Consumers’ Insights on Brands’ Media Buying and Marketing Practice, which details crucial missed opportunities in the digital advertising market that businesses are currently or are in danger of overlooking.

Direct Digital Holdings brings state-of-the-art supply-side and demand-side advertising platforms together as a one-stop shop to deliver long-term, sustainable growth. Looking ahead, the company will continue to improve the scalability of its innovative technology platform as it delivers programmatic digital advertising solutions to small- and mid-sized businesses among marginalized and underrepresented communities across the nation.

To learn more about the company, visit the Direct Digital Holdings website at https://directdigitalholdings.com/

Continue Reading

Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.

Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.