While lacrosse is one of the fastest-growing sports in the US at both the professional and youth levels, the lacrosse equipment market still lacks a dominant brand. It’s always been a niche sport, but the lacrosse equipment industry’s issues are finally being addressed with the help of Signature Lacrosse.
Addressing Problems in the Market: Equipment
Prior to the creation of Signature Lacrosse, lacrosse players and coaches worldwide faced a plethora of challenges. There was a lack of competition between brands, which led to insane price points for necessary equipment to play lacrosse. Many products lacked the quality typically associated with a higher price point, and lacrosse was only accessible to players who could afford this expensive gear. Lacrosse balls didn’t last more than a week or two. Brand new lacrosse sticks had to be restrung before they could be used on the field and would easily break. Goals took a couple hours to set up if you wanted to practice your shooting.
Enter Dan Soviero and the Signature Team.
Signature Lacrosse was founded with the goal of eliminating issues faced by lacrosse players and coaches worldwide. Soviero and his team wanted to make the same experiences they were fortunate to have as athletes available to more kids. They understood that a major change needed to happen so the sport they loved could be accessible to players from all backgrounds, not just the ones who could afford expensive equipment. Signature Lacrosse’s mission is simple: to Grow the Game through Problem Solving Products & Services made For the Players, By the Players.
Signature started off their journey by creating an entirely new category in the sport. Before the existence of Signature Premium Balls, all balls were made the same way, in the same factories, in the same mindless manner. In response to this, Signature created the first longer-lasting, higher quality, safer lacrosse ball. Because of its superior quality, The Signature Lacrosse ball quickly became universally trusted with its guaranteed performance.
The Tough Grip technology of these balls offers a better feel and more control with each throw. The manufacturing standards used to create these balls offers zero defects, and Signature Premiums last twice as long as regular balls. They work in any condition and on any surface, and Signature Lacrosse offers high-quality lacrosse balls for indoor and outdoor use. And as you probably guessed, Signature did not stop there. In collaboration with the top pro leagues, players, and coaches in the sport, Signature has been developing the next revolution in lacrosse balls…. The Pro S1.
Addressing Further Accessibility Issues in Lacrosse
While Signature Lacrosse had provided high quality lacrosse equipment for a more accessible price, other accessibility issues remained within the sport. The company maintains a YouTube channel and a blog on their website to help players improve their game, even if they don’t have access to a coach or an organized lacrosse league. Signature Lacrosse plans for the future include creating more educational content across all its platforms for players, parents, coaches, and program directors.
The company’s YouTube Channel provides product information to inform players about the company’s new products. There are also several skill tutorials available that teach players important skills in lacrosse, such as how to catch and cradle. Signature Lacrosse plans to continue adding more skills tutorials in the future to continue teaching players how to improve their game.
The Stir lacrosse blog on the Signature Lacrosse website provides updates to leagues joining their program and topics such as which lacrosse ball is right for your league and playing conditions or lacrosse drill ideas for goalies.
Expansion into other sports: Team Stores
After helping solve some of the main problems in the sport, Signature Lacrosse realized their work was not done. Another huge problem loomed over team sports: ordering uniforms and fan gear. The onus for ordering team uniforms and fan gear fell on program directors and coaches, meaning they had to take time out of practices to go over how to fill out the order forms. If you missed the order deadline, you couldn’t get fan gear, and ordering uniforms can be a hassle, especially for ensuring size accuracy and arrival times. Order minimums were necessary under most uniform ordering systems. Signature Lacrosse set out to cure this headache.
They created the Signature Partner Program Team Store concept. The online store allows parents and players a simple way to order their uniforms: go to the Team Store, find your team, shop for your uniform, fan gear, and accessories, and have these items mailed directly to your house. Say goodbye to order minimums and say hello to 5-7 day turn around times. Program directors and coaches can focus on coaching their players again instead of handing out uniforms. The Team Store has a myriad of products for all seasons: hoodies, hats, moisture-wicking performance shirts, cotton t-shirts, performance zip-ups, and more.
The Team Store also has 24/7 customer service, and you can shop on the site 24 hours a day, 7 days a week, 365 days a year. Signature is even so confident in the system and products they have made, they are offering the only 100% replacement guarantee! And the best part, all first-year players for Signature Partner Program Team Store clients will be eligible for FREE JR STICKS!!
Most Trusted Brand in Lacrosse
Signature Lacrosse has made a name for itself in the sport and is now one of the most trusted lacrosse brands. The Signature Premium Lacrosse Ball is now the official game ball of the National Lacrosse League, the Women’s Professional Lacrosse League, Major League Lacrosse, the Massachusetts Bay Youth Lacrosse League, and the Federation of International Lacrosse. It’s also the most trusted ball in the NCAA and is used in youth lacrosse programs around the world.
Signature Lacrosse’s Future
Currently, Signature Lacrosse plans on expanding its initial success in the lacrosse market to other team sports. Soviero plans on expanding the Team Store to other sports within the next couple of years, and the company’s YouTube Channel and The Stir will continue to expand with new content. Soviero focuses on making youth sports easier to equip, and Signature Lacrosse aims to grow the games the public loves the most.
Signature Lacrosse is passionate about working as a team to be innovative, resilient, and capable of adapting to changing circumstances, market fluctuations, and new technologies. Soviero’s work focuses on keeping the needs of the players and coaches in mind above all else, and one can see his work pays off, as the ball is now being used in lacrosse leagues all across the US. Signature Lacrosse is helping players and coaches all over the country with their innovative lacrosse equipment!