By Sarshar Hosseinnia
Brash, funny, eccentric, in-your-face. All are traits that Rob Moore possesses. But the one aspect of his personality that is clearly evident when you engage in discourse with him is that he’s extremely sharp. A co-founder of Progressive Property with his mate Mark Homer, Moore is also host to two podcasts “The Disruptive Entrepreneur” and “The Money Podcast,” with TDE ranked as the number one business podcast globally. His story is the quintessential rags-to-riches story that touches a nation.
I asked him the very same question he opens his show with;
Sarshar: “What does disruptive mean to you?”
Rob: “Disruptive means evolving quicker than the market. Knowing where the future changes in business and finance are going – like the metaverse, like NFT’s. Disruption is disrupting yourself so that you stay relevant.”
“If you don’t disrupt yourself, someone else will,” says Rob Moore – speaking from TDE studio in London, England. He is ahead of the game, wise to the ever-changing societal landscape. But it wasn’t always like that.
A self-professed artist in his 20’s, Moore’s passion lay in the expression and – of course, disruption of the creation, more than the actual media aspect of it. “I never really gave up art, I just didn’t do another painting after 2006,” he says.
He also built up $50,000 worth of debt by December 2005; mostly for university, which he ended-up blowing on other distractions, like nights out and clothes. Coupled with having to witness the horrific sectioning of his father outside his own pub in the same year (due to a nervous breakdown), Moore was on a downward spiral. Enter Mark Homer, now a close friend and early start-up mentor to Moore – and back in December, 2005 a fellow student at a property meeting. “I felt an intense sense of shame,” Moore admits. “Because I felt responsible that he (my dad) put me through school, bought my first car, helped me buy my first house, and I’m 50 grand in debt – that’s how I repay him!”
After beating himself up for a few weeks, Moore decided he had nothing to lose. He attended the aforementioned property meeting and met Homer. He gave me three books to read, Think and Grow Rich, Rich Dad, Poor Dad, and Richest Man in Babylon – which Moore read inside a week, despite not having read a book in 15 years.
Within two months, Moore – with the help of Homer, landed a job in a property company where he learned to source and sell deals. Within a year he had cleared the debt and actually made double of what he owed. “We set up Progressive Property. The next year we bought 30 properties. The following year, 50 properties. Add that to the 20 properties in our first year, that’s 100 properties within three years that we bought and sold. Fast forward to now we have 1300 tenants in various property companies, and hundreds of units.”
Not content with flipping properties, the relentless Moore embarked on an entrepreneurial voyage that saw him seek expert tutelage from a number of mentors, including James Caan – no, not the actor James Caan, but the man most commonly known for being one of the investors on BBC’s Dragons’ Den. “I really believe in mentoring,” Moore says. “Stand on the shoulders of giants, own the traits of the greats. Have someone else blaze the trail for you so you can learn from their mistakes and take the shortcuts through their journey – leverage their life.”
Among the numerous accolades and achievements he soon racked up, breaking the Guinness Book of World Records three times for longest speech recorded are evidence of Moore’s passion for his craft, and versatility when challenged with seemingly insurmountable objectives.
The last speech ran for a mammoth 126 hours and 28 minutes for the Sue Ryder Hospice. So how was such a thankless task done – apparently, so effortlessly? “Thankfully, I am passionate enough about property and business to have enough to talk about for that amount of time, because most people wouldn’t have enough to talk about.” He continues; “I could talk for 500 hours on property and business and social media and personal branding.” Such was the magnitude of Moore’s accomplishment, he actually lost his voice in the middle of the speech. “I was getting out of body experiences and visions,” he reveals.
“Volume of content is something I can do.” With over 1000 podcast episodes in the books, an estimated 3000 tutorials over Facebook, and 18 best selling books, it’s evident the man is on a mission. “A lot of my businesses have the same motto; I want to do it, I’m going to do it” he says. “There’s too much overthinking going on when I mentor others [about goal setting]. Write down what they [goals] are, and get the thing done.” Moore certainly is getting things done, and fast! “The thing with me is, I’m 42 and have 50 years left to try and help a billion people start and grow their businesses and get better financial knowledge,” he points out. “By prioritizing volume I can do that, while also growing a following so I can reach that billion people.”
Moore’s definition of volume differs from the notion that repeatedly producing unique content is necessary to grow a following. He argues that this model is in itself, a fallacy while suggesting that a big part of growing a brand is attention. “Attention comes through repetition,” he says. “Often I multi stream live on Tik Tok and Instagram and Facebook and Clubhouse simultaneously and it’s the same content across all channels because different people watch on different channels.”
After listening to Moore speak for just under an hour, you get a feel that art never really left him. “Podcasting is art. Being a creator is art. Writing books is art,” he says. So was having the son of Pablo Escobar on one of his episodes – or so he thought! “It turned out he was a fraud, and it all came to light on my show. It was all over the major media, such as the BBC. For me it was a piece of art. The following week his real son contacted us and we interviewed him. For me that was a diptych of two pieces of art.”
With a host of who’s who featured on TDE, Moore would be forgiven for wanting the spotlight to himself, but that’s not the case. “I don’t want to turn into a vacuous entertainer for the sake of getting on mainstream media,” he points out. “I want to help start a scale up of entrepreneurs and meaningful businesses that change the world.”
“You control your own narrative,” he states. For Moore, his narrative involves disrupting the direction of society so that people’s lives are made easier, and better.
Rob Moore is an entrepreneur, investor, mentor, and author of 18 bestselling books. His podcast, The Disruptive Entrepreneur, is the number one ranked business podcast with 750 episodes downloaded in 204 countries.
To find out more about Rob’s diverse genius, check out https://robmoore.com/
Sarshar Hosseinnia, Writer