Mellodie Powell knows how to use fashion accessories to complete an outfit and make a lasting impression. For as long as she can remember, her eye for what looks good when it comes to clothing and accessories has been sharp. Using her natural passion for fashion, Mellodie has created an empire to share her love of fashion with the masses.
Entrepreneurs typically have a driving force outside of themselves that launches them into entrepreneurship and for fashion enthusiast Mellodie Powell, that driving force was her young daughter. When she realized she wanted to stay home with her young daughter and she couldn’t find pieces already on the market that were unique and made of superior materials, Mellodie founded Diva Starr Boutique in 2011.
Diva Starr provides customers with the premium inventory Mellodie needs for herself, connecting women with beautiful jewelry and accessories at unbelievable prices. The brand also strives to create something for everyday wear and black tie events as well as partnering with a number of fraternities and sororities to create pieces that reflect their history and unique identities.
Fashion accessories is a competitive market, and Mellodie has built a loyal customer base by offering high-quality products made from superior materials. Mellodie also custom designs jewelry for customers who need something extra special, which helps set Dive Starr apart from other brands. Since establishing Diva Starr, the brand is recognized nationally, and Mellodie has served thousands of customers online and in-person.
With the growing impact Diva Starr makes on and offline, Mellodie Powell is optimistic about the future of her brand. The serial entrepreneur foresees branching out with multiple locations in different cities. “I also want to continue making fashion-forward items to make my clients stand out,” she expressed.
Five years from now, Mellodie sees Diva Starr Boutique growing into a big accessories company with a lot of locations in different cities. Mellodie also hopes to continue to make fashion-forward items to help her customers stand out with their fashion no matter where they find themselves. As the company has blossomed and thrived since it began operations, it has developed structures to enable easy ordering and delivery. Its entire operation is accessible from the website, and Mellodie works round the clock to make sure there are no downtimes or lags in quality service delivery.