fbpx
Connect with us

Tech + Startups

E-commerce during the holidays

We are approaching the busiest online shopping season of the year and whether you run an ecommerce store or sell digital goods / services you are going to want to be on your A game. Maarten Wensveen, CTO at the$2.5 billion company Cimpress (NASDAQ: CMPR, the parent to Vistaprint) shares some advice he learned from running VistaPrint and a dozen more e-commerce mass customization businesses around the world. The company, whose businesses often ship 60% more customer orders per day during the holiday season compared to an ‘average’ day, has lots of experience preparing for the rush. Our learnings over the years include these four steps:

  • Put Customer Experience First
    • Though the holidays are a busy time, shoppers still expect the same customer experience that they receive during any other part of the year. In fact, often, their purchases are even more important to them than at other times of the year. Focusing on efficiency improvements during the offseason is a great way to ensure your e-commerce site delivers during the peak season. For example, Cimpress is continually updating its design process to ensure it’s easy for customers to design products they love (apparel, accessories, etc.). This includes validating that customers’ uploaded images will print well and rendering instant and realistic previews that allow a shopper to review and make changes to their product before purchasing. This also increases customers’ confidence in the product they are ordering, increasing their likelihood to order.
  • Provide Affordable, On-time Delivery
    • Online shoppers have come to expect fast, affordable (if not, free) delivery 365 days a year. Delivering orders on time is therefore essential for earning a lifetime customer. That’s why Cimpress has focused on its logistics network and makes it available to all of its brands through its shipping API. Not only does it ensure faster delivery for orders, but cost savings that can be passed on to the customer. It is also very important to provide very clear information to customers about different shipping options and when customers can expect their products.
  • Don’t Just Buy More Hardware, Consider the Cloud
    • Cimpress’ ecommerce businesses can ship over one hundred thousand orders daily during the holiday season. A majority of these products have personalized images or designs that are uploaded by customers directly to our sites. Given the scale during this busy time, it’s critical that our businesses’ websites are running at top speed. Having storage and services that are cloud-based ensures that we don’t experience any slowness, and don’t need to carry excess storage or physical hardware that is underutilized during the offseason.
  • Be Prepared, Because Bad Things Will Happen
    • All kinds of problems can and will happen that will impact operations like a flood affecting a facility, a supplier experiencing a strike, or a volcanic eruption disrupting transportation and customer deliveries. The effect of these problems can be more acute during the holiday period because there is less slack in the system and customer expectations may be even more exacting. It is important to have very good monitoring to detect when problems are arising and to have built some flexibility into your operations and infrastructure that lets you react to these challenges. For example, leveraging the cloud the right way gives an organization the ability to scale systems fairly easily; building redundancy in your supplier, production, and delivery networks allows for automatic or manual failover as needed.

Be sure to connect with Maarten Wensveen on LinkedIn and Twitter

Founder & Editor-In-Chief of Disrupt Magazine Tony Delgado, is a Puerto Rican American software developer, businessman, activist and philanthropist. Delgado is also the host of the Disrupt Podcast where he interviews the most disruptive business owners, leaders and change makers in the world. Tony Delgado is best known as the founder, and chief executive officer of The Disrupt Foundation, a social impact movement to grow Puerto Rico’s technology ecosystem and host of the semi-annual Disrupt Puerto Rico Conference. Tony Delgado has also helped mentor thousands of students, create financial freedom, all from the comfort of his home in San Juan, Puerto Rico.

Comments

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Business1 month ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance3 months ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship3 months ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship5 months ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Entrepreneurship6 months ago

50 Million Dollars Later Kosi Stobbs Is An Immigrant Success Story

Canada, due to its favorable immigration policy, has attracted diverse nationalities to live among its natives. Consequently, the country has...

Entrepreneurship6 months ago

Multi Talented Artist Laci Kay Somers Reveals Her Secret To Compounding Her Wealth

Everyone wants to know the secret to getting rich but we all know that after studying the likes of Warren...

Marketing11 months ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship12 months ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship1 year ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...

Trending

Copyright © 2020 Disrupt Magazine

The Disrupt Magazine & Podcast tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.