Executive Voice
Elite Tools for Culinary Mavericks: Chef Sac is Raising the Bar in the Restaurant Industry

Throughout the restaurant industry, the world’s best chefs design culinary masterpieces every day using skills learned and sharpened from years of training and experience. They work tirelessly to innovate new dishes and perfect classic meals, elevating cuisine to an art form.
At Chef Sac, founder Keith Chiu believes it is time for their equipment to reflect their talents, starting with how they carry arguably their most important tools – their knives.
“We want to modernize their gear and match it with the elite skill set chefs bring to the table today,” Chiu says. “Our whole job is to elevate them, so we make gear that not only makes you look good, but makes you feel good and matches your skill set.”
One of their most popular items, the Chef Knife Backpack, revolutionizes the traditional knife roll, making it easier for chefs, culinary students, and private caterers to carry their tools conveniently from one location to the next. While traditional knife rolls can cause knives to slip out if they are not balanced correctly, the Chef Knife Backpack keeps every tool secured and upright – making it safer and easier for chefs to carry their knives as well as other tools and ingredients into the kitchen.
Chef Sac also produces a modern take on the traditional knife roll, providing elegant and high-quality gear that speaks to each chef’s unique preference. They are so committed to matching chefs with the right equipment that they offer a “Culinary Maverick” quiz that helps you find the backpack that connects with your personality and style.
“We call our customers Culinary Mavericks because a maverick is somebody who does something unorthodox, something different,” Chiu says. “It gives them a little bit of identity and a title that they can be proud of.”
As Chiu points out, being an elite chef is about more than having a unique style. Chefs throughout the industry work incredibly hard every day to create extraordinary meals for their customers. They need equipment that can withstand that type of hard work. That is why every Chef Sac backpack and knife roll must pass rigorous testing requirements – what Chiu calls the 8 points of inspection.
They begin by using the strongest canvas materials in the industry, rivaling sports and duffel bags produced by some of the biggest names in the world. This was a critical decision that Chiu says was made after many rounds of testing and reflecting on the true needs of the working chef.
“We need the material to match the energy and movement that happens in the kitchen,” Chiu says.
During their 8 points of inspection, they also mimic many of the actions a chef will take daily, trying to find weaknesses in their products or areas where they can innovate and improve.
“Through every single part of the bag, we go through 8 points of inspection, so that by the time the chef receives the product, it is as close to perfection as possible,” Chiu says.
Not only does this minimize the number of returned products, but it saves the chef precious time and provides them with the confidence and peace of mind knowing that their equipment will not fail in the crucial moment.
“If you are a chef, you are working long hours, getting up early, staying up late, and the last thing you want is for your gear to not work,” Chiu says. “We take everything into consideration from the perspective of the chef or cook.”
Their commitment to people may be what sets Chef Sac apart most. It is why professionals at every stage of their career – from culinary students to some of the world’s best chefs – love their products. Chef Sac has quickly grown a passionate fan base because, as Chiu explains, they go beyond simply putting a new tool in the marketplace. In an industry that’s often underpaid and overworked, Chef Sac is proud to equip the culinary community with gear that reflects the elite skill set of chefs and cooks.
“We are not interested in just selling products,” Chiu says. “Instead, we want chefs to know that they are doing amazing things, and we want to give them kudos for that. We want to represent them with awesome knives, tools, gear, a cool backpack, to make sure they are at their best. We want to support every chef to be their best.”
To learn more about Chef Sac’s innovative product line, please visit www.chefsac.com today.
