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Empowering Gyms to Thrive: SAULT & Co. Revolutionizes White Labeling Premium Athleisure for Fitness Centers


Breaking free from the shackles of an industry steeped in exclusivity and exorbitant price tags, SAULT & Co. emerges as a game-changing trendsetter, shattering the established norms of high-end athleisure. Black-owned and led by Harvard Law graduate Briana Williams, this brand is revolutionizing the athleisure market by offering affordable prices for high-quality garments that sculpt the body. As a company committed to inclusivity, social justice, and community empowerment, they are reshaping the wellness industry and driving the development of more accessible and inclusive approaches to healthcare.

Sault & Co. distinguishes itself from its competitors by offering a unique combination of high-quality apparel and reasonable prices. Through synthesizing pioneering, high-performance materials and strategic collaborations with industry-leading suppliers, the company delivers unsurpassed excellence without burdening customers with high costs. With the establishment of direct partnerships with manufacturers and eliminating unnecessary intermediaries, the company can directly direct cost reductions to its customers.

Sault & Co. is disrupting the fitness industry by transforming the way gyms operate by offering a customized white-label athleisure clothing solution. By offering premium-quality athleisure wear at competitive prices and low minimum order quantities (MOQs), they enable gym owners to create cohesive and professional-looking facilities that are consistent with their brand. The specifically tailored athleisure wear promotes maximum comfort, flexibility, and durability for gym-goers, allowing them to reach their fitness goals. SAULT & Co. is leading the industry by allowing gyms to establish a strong brand identity through the use of their logos, colors, and designs on the athleisure wear, which members can showcase both inside and outside of the gym. As a result, gyms have the opportunity to attract more customers, retain existing members, and create a supportive community of fitness enthusiasts. Ultimately, they provide a unique and innovative solution for gyms that not only enhances their brand but also serves as a form of free advertising for the gym.

Moreover, SAULTs effectively tackles a prevalent obstacle confronted by gym owners – the daunting issue of high minimum order quantities (MOQs). Countless clothing manufacturers impose exorbitant order requirements on gym proprietors, rendering it arduous for modest establishments or nascent enterprises to procure personalized merchandise. In a striking departure from this norm, SAULTs shatters the barriers by presenting an enticing proposition of low MOQs. Gym owners are granted the freedom to place more manageable orders, enabling them to gauge market reception, introduce innovative designs, and cater to discerning customer preferences, all while circumventing substantial financial burdens and inventory risks.

Utilizing its extensive expertise and well-established infrastructure, the company provides gyms with a hassle-free path to develop and launch their exclusive athleisure brands. This strategic initiative contributes to the diversification of revenues and strengthens the gym’s brand presence within its physical facilities and beyond. The SAULT & Co. team is confident that their collaborative efforts will create branded athleisure products that will cement their market position and capture the interests of fitness enthusiasts nationwide.

Today, the company has a strong presence in the Austin, Texas, area, with its offerings available in nine renowned gyms and wellness centers such as Heat Bootcamp, Hill Country Indoor, Fact Fitness, and others. With a loyal clientele, the brand is quickly expanding its visibility and influence. Looking forward, the company has ambitious plans to enter the public market in the next four years, inviting everyone to join in their transformational mission. Having a strong vision, Briana and the team at SAULT & Co. plans to actively seek funding to enable its expansion and make a positive impact in various areas.

In the grand scheme, SAULT & Co. aspires to transcend being a mere clothing brand. Their vision encompasses a broader spectrum, focused on transforming the retail opportunities for gyms by providing them the opportunity to create their own athleisure brands (white label), thereby enhancing their profit margins and expanding their reach. 

By offering the public an opportunity to invest in their enterprise, they promote a ripple effect of positive change throughout society. Through their unique combination of affordable premium athleisure, unwavering dedication to community empowerment, and visionary leadership, SAULT & Co. is carving out a distinct niche in the market, redefining the limits of the industry. 


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