Whether you’re selling a product, raising capital, or interviewing for a job, your first impression could mean failure or success. Now more than ever, it’s challenging to make a great first impression due to factors like Zoom fatigue, cultural biases, and shrinking attention spans. As a result, the need for clear, concise, and compelling communication is critical for today’s success.
Meet Brevity Pitch, an AI-powered software helping professionals create irresistibly persuasive pitches. The AI-technology concept, officially launching in October 2022, was created by Black founders and lifelong friends Kelvin Johnson and Maximilian Huc. The pair knew there needed to be a solution to overcome common communication barriers.
“Brevity Pitch is for everyone,” Huc, the Chief Revenue Officer, explained. “It levels the playing field by enabling all people to be heard and understood.”
Brevity Pitch Is Shattering Barriers for Its Users
The Brevity Platform offers a variety of pitch frameworks across a diverse array of categories, including but not limited to entrepreneurship, sales, investor relations, and self-advocacy. These categories are designed to support users along the different growth stages of their personal and professional journeys.
From crafting the perfect sales call, to confidently answering interview questions, or pitching an investor, Brevity Pitch in a few simple steps helps you make your best first impression.
The platform leverages comprehensive pitch script frameworks, innovative timing logic, and ready-made slide decks that yield impactful narratives — fast. So where does the AI-technology come into play? Brevity Pitch IntelligenceTM identifies sub-optimal language based on the most dominant buying personalities and offers suggestions on ways to improve the story, content, and messaging.
What Makes Brevity Pitch Stand Out In A Crowded Ecosystem?
Most of the competitors in the pitch and presentation SaaS space are hyper-focused on slide design, animation, and formatting. What Huc and Johnson say are “pitch deck aesthetics”. However, Brevity’s core focus is on – story, content, and message development.
The Inception Story You Wished You Heard Sooner
Where did it all start? It was a combination of each cofounder’s background and ingenuity (plus some work in prior startups and finance) that led to the birth of Brevity Pitch. The most meaningful motivator to create Brevity was their joint experience witnessing the disparities in opportunity that exist between lower-socioeconomic and more affluent environments.
“Growing up in inner-city Philadelphia, I had the rare opportunity to attend private school. I was exposed to resources and mentorship that kids in my neighborhood of West Philadelphia didn’t experience, and it made a world of difference for me.” explained Johnson, Brevity Pitch’s Chief Executive Officer.
Moreover, “Witnessing a lot of my friends and peers fall victim to the streets because they lacked the acumen to navigate more professional settings became something that I wanted to change”, said Huc, Brevity Pitch’s Chief Revenue Officer.
An Awakening, From University To Sales To Brevity Pitch
Because of their foundation, both Max and Kelvin were fortunate to excel academically and on the sports field. Huc went to Princeton for his undergraduate education and then attended The University of Virginia Darden School of Business for his MBA. At the same time, Johnson attended Villanova University for his undergraduate degree and Master of Accountancy & Professional Consultancy. Being immersed in these environments as minorities gave the two the idea of a leveling the playing field for all humans, keeping in mind where they came from “We’ve recognized there were big variations in people’s ability to communicate and connect and were curious to understand why,” said Johnson. “I knew more of my friends and peers growing up could excel in these prestigious environments, but simply couldn’t get a foot in the door to prove it,” said Huc.
And this perspective was only heightened when Kelvin had his first sales job. He experienced firsthand the repercussions of not having a strong pitch. He failed to connect on many discovery calls and knew there had to be a better way. So he went on a mission to not only fix it for himself but to make it easier for everyone.
“All of this to say, Brevity Pitch enables you to excel when someone asks you what you do, with more clarity, confidence, and conviction.”
The Future Of Brevity Pitch Is Global
Huc and Johnson are confident that their idea and implementation will transcend global barriers in the coming years. “Knowing that there are 67 English-speaking countries worldwide, we see Brevity becoming the number one communications enablement software in the world,” they said.
“We have all been overlooked or misunderstood in our personal and professional lives. The time is now to have your voice heard.”