This week we have the opportunity to sit down one more time with ecommerce aficionado Engjell Berisha. Engjell is one of the youngest multiple 6 figure store owners in the world, and today he is going to tell us what are the 7 Facebook Marketing Tactics to Boost Your Online Ecommerce Store in 2020.
Facebook is one of the leading social media sites, which means this is the perfect place to boost your ecommerce site. Facebook marketing for ecommerce can be the best approach if you want to advertise for your Shopify store. However, you need to know how to properly use Facebook marketing to maximize this opportunity. The goal of this article is to teach you some of the best Facebook marketing tactics to help you boost your store.
1. Create Stunning Facebook Ads
People will click on ads that interest them. This means that you need to create dynamic ads that will inspire people to click on them. You need to start by using only high-quality images in the ads. If they aren’t, potential customers will be less likely to click on it. There are other things that can help improve your ad to make them more likely to attract the right attention. The pictures should be bright and eye-catching. You don’t want pictures that have the same color as Facebook, because this will cause your ads to blend in. You want your ad to stand out, otherwise, people will miss them. The ad should be of the right size and invoke a positive emotion in the audience. The Facebook ad is only as strong as the images used in it.
2. Finding Your Niche Audience
You don’t want to waste your time on targeting an audience that will not be likely to purchase your products. This will be a waste of money and you will miss out on focusing on the people who will actually buy your products. For example, if you sell women’s clothing you will only want to target women for your ads. You are able to exclude men from your targeting. Facebook allows you to target ads based on geographical location, interests, and demographics to ensure that you get your ads to the people who are actually likely to purchase your products.
3. Take Advantage of Multi-Product Ads
Facebook offers “multi-product ads”, which offer you the ability to showcase multiple products in one ad. This means that potential customers can scroll through a few different products on your ad, giving them a better idea of the various products that you sell. This can increase your conversion rate since the more products they see, the more likely they will buy from you. There are a few statistics to consider multi-product ads that can help you see why this is an excellent choice. There is a nearly 35% reduction in your costs in a PPC model due to the higher level of engagement. You may also notice up to a 300% improvement in your click-through-rate.
4. Using Facebook Pixel
This is an especially useful tool for Facebook marketing Shopify. If you use a Shopify theme store for your ecommerce site, then you can install Facebook Pixel to see the actions of your customers on your site. To install this tool for Shopify, you first have to go to Facebook and go to your “Ads Manager”. There’s a pixel section, where you can set up pixel and integrate them with your Shopify site. It will walk you through this process on how to properly set it up. Once you do, you can see how people behave on your site and learn how to better target your ads in future campaigns.
5. Retargeting Campaigns
Did you know that nearly 72% of shoppers will abandon their carts? That’s a massive percentage of missed sales. It’s even more important to know that only about 8% of this group will come back to your site. Retargeting campaigns can potentially get 25% (or more) of this group to come back and purchase the items in their cart. This is a significant enough of a number to make retargeting campaigns worth it. You can try even adding coupons or discounts to your retargeting campaigns to entice these potential customers to return for their abandoned cart.
6. Discover New Customers with Lookalike Audiences
A great feature that you have access to when using Facebook ads is lookalike audiences. This is a feature that will help you find an audience that is similar to your customer base so that you can target them for your ads. The lookalike audience will typically consist of people who are more likely to purchase your products. You can either do this through Facebook or their pixel tool. This feature uses the algorithms on Facebook to find an audience made up of similar interests and demographics that your current customers share.
7. Sharing Your Brand Story
Something that is important to remember is that Facebook is a social media site that is meant to connect people. While most people aren’t on this site to shop for products, this is a great place for any business to connect with its potential audience. If you are making a connection with your audience, they will be more likely to buy from you. When you build up a relationship with your customers and any potential customers, you can improve your sales. How do you do this? By creating a brand story video for your Facebook ad. Videos are the best approach here because you can convey more in a short video than you can in a blog post. These videos can be only a minute or less, but you can get a nice brand message or brand story out to attract more customers.
Facebook marketing is an excellent way to attract potential customers to your store. However, attracting the customer is only half the battle. You need to be sure that your Shopify theme inspires customers to purchase your products.
Engjell, Thanks for taking the time to sit down with me.