fbpx
Connect with us
Become A Crypto Expert

Executive Voice

Entrepreneur and digital media expert Marcuus Lawrence is racing ahead with the one-of-a-kind influencer marketing tool ‘InSwip’

A decade ago one could have not even imagined that we would be living in a world where an individual will be the voice for a product or a brand online. In other words, the concept of bloggers and influencers influencing the purchasing power of people did not even exist back then. However, the times have surely changed now. In this new era of social media and digital media, influencer marketing has exploded as one of the successful mediums for brands and companies. Today we tell you about one of the prolific names named Marcuus Lawrence who has created a rage in the business of influencer marketing.

The immense knowledge that he possesses about social media and digital marketing saw the entrepreneur launch a tool called ‘InSwip’. It is the ultimate platform to find the influencers of any category from across the globe. Highly recommended by many companies, ‘InSwip’ has made it easy to run influencer campaigns by sitting in any corner of the world. All it needs to be done is register on the tool by signing in and find the right influencer to promote any business online. To give the clients the best influencers to boost their business, ‘InSwip’ tracks thousands of influencers in real-time from 25 different countries.

With its global vision, the numbers that are generated on the influencer marketing tool can make anyone’s jaws drop. So far, ‘InSwip’ has done almost 2,30,000 product placements with more than 4000 influencers by promoting around 10,000 shops and businesses over the digital domain. Looking at this milestone, the tool analyzes influencers over two different criteria – analysis of promotions made through Instagram stories and analysis of demographics and authenticity of the audience. The digital entrepreneur furthermore shared his take on how influencer marketing has changed the dynamics of online businesses.

Speaking about the same he said, “Influencer marketing is the fastest communication to scale any business. Social media and other digital platforms have become a monetary tool that not just benefits the brands but also helps the influencers to rake in a lot of moolah.” He then revealed that Instagram and Snapchat stories enable to trigger purchases quickly with the call to action button to swipe up that redirects to the website and helps in building tremendous website traffic. The radical pace at which Marcuus Lawrence is going by inviting the latest influencer marketing trends rightly shows how online businesses have taken over the internet in the last few years.

Sahil is a serial entrepreneur and branding specialist. He also serves as a real estate investor and business consultant. He presently serves as the owner of The Brand Castle - Specialist in Search Engine Optimization (SEO), Web Design & Development and more.

Advertisement Become A Crypto Expert

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Entrepreneurship7 months ago

Navy Veteran Davis Chris Takes the Music Industry by storm

In life, you need to break down anything that might be holding you back and change course if need be...

Entrepreneurship7 months ago

5 Disruptive Leaders Paving the Way in 2021

Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...

Politics1 year ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business1 year ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance1 year ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship1 year ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship2 years ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing2 years ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship2 years ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship2 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...

Trending

Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.