Rick Sheninger is the founder of One to One Marketing, a 6-figure agency that helps clients like the Zig Ziglar family of companies create, launch and scale online courses, as well as automation. But things weren’t always uphill. In fact, Rick started the agency in 1995, but after hitting multiple roadblocks and challenges, he put the company to sleep.
However, in 2014, Rick decided to give it another shot but do things differently. His agency took off and scaled to 5-figures a month, online. So if you’ve been struggling to take your business to the next level, then learning what Rick did differently might be a great place to start.
Who is Rick: A Brief Overview
Growing up, Rick always had an entrepreneurial spirit. He held garage sales, ran lemonade stands, mowed lawns, and even cleaned horse stalls. So when he became an adult, one of his goals was to start and grow his own company, to create and add value to others and himself.
After working in customer service, management, and everything in between he started his agency, One to One Marketing in 1995, with nothing but his vision. Unfortunately, he ran into many issues and had to go back to working a regular 9-5.
But in 2014, things got worse. He was struggling to put food on the table. One day, after getting his son to school, he completely broke down in his closet. At that moment, he made a commitment to himself that he was going to figure it out and take his agency off the ground to the next level. It took him years, and today he built his company to 5-figures a month, working with some of the biggest names in the industry.
What made the difference?
A few things. First, as Rick explains, he specialized in one specific area. Instead of being the agency that provides “all marketing services”, he only focused on helping people build courses and implement automation. That’s it. See, most people try to do too many things in their business. However, the best results come from focusing on 1-2 things, because success follows mastery. You don’t have to be a jack of all trades.
Second, Rick prioritized human-to-human interaction, even in his marketing campaigns. Don’t treat customers like mere statistics. Speak with them, make sure they’re happy, and assist them to the best of your abilities.
Rick’s advice for entrepreneurs who are just starting out
“One thing I wish I’d had back in 1995 was a mentor, who could help me figure out what direction I was going in, as well as helping me navigate the “business details” like taxes, incorporation, budgeting, and maybe most importantly, building a team and delegating. I feel this is an integral part of starting off on the right foot and really building something to be both proud of, as well as something sustainable.”
Winning is not easy. It takes grit, resilience, and the power to get back up when life knocks us down. If you want to learn more from Rick, then visit his Instagram account: @ricksheninger