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Exclusively for the UAE: Khabib Nurmagomedov Launches a New Line of Healthy Products

For all sports nutrition lovers, exclusively at ZOOM: Fitroo by Khabib protein bars and PH TOP Alkaline Water by Khabib are now on offer. “The UAE is a country that knows how to reach its goals. This is where my new chapter begins. I believe and eagerly invest in this country”, says the undefeated UFC champion Khabib Nurmagomedov.

After Several years of preparation, technology development, location selection and plant construction in the United Arab Emirates, Khabib Nurmagomedov, together with his team, is launching the production of a new generation of sports nutrition products. The production process is high-tech: for example, PH TOP Alkaline Water by Khabib is bottled only after it is vetted by the plant’s in-house laboratory.

Alkaline water has been praised by many well known personalities as it bears a multitude of health benefits, including weight loss, glowing skin and even helps in preventing cancer to some extent. “Consuming alkaline water helps in neutralizing the acid in your bloodstream and that’s scientifically associated with certain health benefits,” says Khabib Nurmagomedov who has introduced his brand ‘pH Top’ into the market recently. We ask him why did he venture into this business of all? “Being a hardcore athlete, I have been acquainted with the benefits of using alkaline water as it provides the right ingredients that help in better hydration. Having experienced its health enhancing properties myself, I thought of introducing this to a larger customer base who can also reap its benefit, and hence the idea was put to reality and ‘pH Top’was born,” says the retired Russian mixed martial arts professional and now an entrepreneur.

Khabib Nurmagomedov’s products are available in the United Arab Emirates exclusively on the ZOOM platform. The company plans to distribute its products in all countries of the Persian Gulf Fitroo by Khabib is a GMO-free, artificial dye- and flavouring – free protein bars that are already represented in 43 countries, and the plant has a production output of more than 5 million units every month.

PH Top Alkaline Water Bottle will help athletes recover from physical exertion, it will support the immune system against external negative factors, it will help people who are sick – recover quicker and it will benefit pregnant women. pH Top strengthens bones, restores energy and improves metabolism.

The products are suitable for all supporters of proper nutrition: PH Top helps athletes recover from exercise, and Fitroo by Khabib bars are a healthy and balanced snack.

I work at one of the most active Venture Capital Firms in the world, Alumni Venture Group. Before joining AVG, I Co-founded Beast Media Agency, a digital marketing, and PR company focused on helping founders get their stories featured in online publications. In my free time, I like to interview entrepreneurs, founders, and influencers who are making an impact on the world for publications like The Hustlers Digest, Kivo Daily, Future Sharks, Thrive Global and Disrupt.

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