Despite the fact that many consider that the domain name is no longer important for search engine positioning, it is still a factor that helps improve the ranking of the web and therefore allows the company to obtain greater visibility that’s why OVHcloud offers you cheap domain name easily on their web page.
When creating a company, the first thing you need is a domain for the web project, after all, it is the brand’s online cover letter. Although many consider that the domain name is no longer important for search engine positioning, it is still a factor that helps improve the ranking of the web and therefore allows the company to obtain greater visibility.
To help you make the right decision, OVHcloud provides you seven tips to keep in mind to find a domain name that sticks in the minds of customers.
Short, Easy To Remember And Unique
Short and simple domains are easy to remember, a factor that is becoming more and more important as the use of mobile devices gains popularity. The perfect domain name should also be unique, and it ensures that people find your website easily without a long and confusing search. Also, an easy-to-remember web address increases the chance that visitors will return to the website.
Use A Name That Matches That Of The Company
It is very common to use the name of the company for the presence on the web. This is particularly appropriate if the company is already established, or if you have a personal brand as a freelancer or entrepreneur. On the other hand, a creative domain name can be a good option to help show originality: the trick is to find a unique name that also creates the desired connotation for visitors. However, it is advisable to avoid trending topics in the domain name. A fad can end as quickly as it comes – tying the name to it will be seen as old-fashioned.
Take Advantage Of Keyword Domains
Search engines prefer domain names with keywords; therefore, if the domain contains a specific keyword, it will be highlighted in search results and users will be able to see the website first. However, it is not worth focusing solely on the keyword (for example, photo). Instead, it is recommended to combine with something unique and personal, for example: FotoPedro.es
Avoid Special Characters And Numbers
Domain names that contain numbers or special characters are difficult to understand internationally. The hyphen, however, is an exception to this special character rule: A domain name made up of more than two words and separated by a hyphen guarantees readability. For this reason, it should also be considered whether hyphenation is useful in the case of two-word domains to avoid misunderstandings.
Easily Pronounced Domino
Marketing and word of mouth should never be underestimated. Therefore OVHCLOUD recommends that the domain name be easy to pronounce and spell. The web address should be able to be spelled correctly after hearing it for the first time.
Check Trademark Rights
If you choose a domain that can cause conflicts in trademark law, it is not worth the risk. There is always the danger of losing the trademark dispute. If the work has already been reversed, the worst outcome would be to start over. Therefore, it is advisable, in all respects, to be informed about any existing trademark rights in the Patent and Trademark Office.
Wrong Spelling Domain
Registering the wrong spelling as an addon domain for the website will help prevent potential and existing customers from finding the wrong web page and/or ending up with a competitor. In this case, it is also possible to register several domain variants, as well as domain names with special characters and numbers.
These are just a few points to consider when choosing a domain, but there are many more. For this reason, OVHCLOUD recommends considering the domain as an important and complementary factor to others, such as positioning, when trying to predict user behavior and, therefore, to finish defining the business strategy.