Fantasia Takes Strong Stance Against Unauthorized Use of Ice® in Vape and Tobacco Products

RANGE, CALIFORNIA, UNITED STATES, October 30, 2023 — Fantasia, a prominent player in the hookah and vape industry, is issuing a firm statement to address the ongoing issue of businesses selling tobacco and nicotine products with the term ICE®. The company, known for its innovation and trademarked products, is raising concerns about the unauthorized use of this term in the industry. The incontestable ICE® trademark is not generic nor descriptive, Fantasia is clearly not in the business of selling frozen water.

HOW LONG HAS ICE® BEEN TRADEMARKED?
Established in 2006, Fantasia has been a pioneer in crafting unique hookah tobacco products and has successfully trademarked numerous items. Among these trademarks, ICE® stands out, being approved by the United States Patent and Trademark Office over a decade ago for hookah and vape products. This particular mark has gained significant popularity in both the hookah and vape sectors.

After the introduction of the ICE® series of hookah tobacco in 2006, Fantasia made waves in the market by unveiling the first-ever E-Hookah Vape and E-Liquids in 2011. The company invested heavily in product promotion, collaborating with hip-hop artists, social influencers, and participating in trade shows, garnering billions of views and increasing its brand awareness.

WHY ARE BUSINESSES PROFITING FROM THE ICE® TRADEMARK?
Unfortunately, because of the success of Fantasia’s branding efforts, other manufacturers began adopting the ICE® trademark, especially when disposable vapes were introduced to the market. Fantasia has been diligently combatting counterfeiters and trademark infringers since 2013. Notably, in the last several years, some disposable vape brands have incorporated “ICE” into their product names, despite the availability of alternative terms that could be trademarked, such as freeze, chill, snow, frost, glacier, and more.

WHY ARE RETAILERS BEING CONTACTED ABOUT THE ICE® TRADEMARK?
Regarding trademark enforcement, Fantasia has proactively pursued numerous manufacturers in the past for infringing upon their “ICE”® trademark and successfully settled with a majority of them. However, as some manufacturers and distributors have not been as swift in halting their infringing activities, Fantasia has undertaken the task of informing retailers and asking for their cooperation in protecting its registered incontestable trademarks. Because some manufacturers are continuing to sell “ICE” products to retailers even after a large number of manufacturers have agreed to respect the ICE trademark, and settlements had been reached, Fantasia has had to adopt this broader enforcement approach.

Fantasia and its legal team are confident that they will prevail in any dispute related to their intellectual property rights. The company emphasizes the importance of respecting these rights and urges all businesses involved in the industry to be aware of their intellectual property ownership. Ignoring these rights is not only detrimental to Fantasia but also amounts to taking resources away from their dedicated employees, vendors, and the investments made over many years.

Fantasia remains committed to protecting its trademarks and safeguarding the integrity of its intellectual property in the hookah and vape industry.

IS FANTASIA FDA COMPLIANT?
Fantasia also takes the issue of FDA compliance seriously. The company boasts a substantial portfolio of over 100 SKUs that are compliant with the FDA’s regulations. While Fantasia acknowledges that several of their product applications have been denied, they are not alone in facing this challenge, as the majority of the other companies have also experienced denials.

About Fantasia:
Fantasia, established in 2006, is a leading player in the hookah and vape industry. The company is known for its innovative products and trademarks, including “ICE,” which has gained significant popularity in the market.

Public Relations Team
Fantasia Distribution Inc
+1 888-833-2682
Sales@FantasiaDistribution.com
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