When Felix Digennaro started his network marketing business in 14th March of 2020, during a tremendous pandemic period for Italy, everyone looked at him and grinned.
Less than a month later, he grew his downline to 98 members and sold over €30.000 of info products, sharing part of his revenue with people in his downline who believed in him from the very beginning.
Oh… and he did it without spending money on ads.
So we hopped on a quick call to ask him how he did it.
What’s your backstory?
First things first: I am NOT a network marketer nor an expert on this subject.
As long as I remember, I’ve always been an introvert. I’m the type of guy who loves empty spaces, quiet people and the “No Stress” playlist on Spotify. Not the classic loud and attention-seeking individual , as you can tell.
I grew up in poverty in Bari, a city in the south of Italy. Being the shy kid with little to no friends, I had plenty of free time to think about the man I wanted to be.
In 2010 I’ve started studying marketing and then comes social media platforms and funnels. I got really obsessed about these topics but there was little to no information in Italy.
You know, if a marketing technique becomes popular in the USA usually it reaches Italy 2-3 years later.
What differs Felix Digennaro from other networkers?
I have a totally different approach. Network Marketing is a business for me, so I treat it like this.
This means I’ve built systems for lead generation, onboarding, selling, and all the boring stuff that I cannot do because I am not a MLM member. My process looks like this:
Someone watch my content all over the internet (press, social media, webinars, etc…)
Then he applies to join my downline and his application gets submitted to my business partner and friend Giuseppe Papaleo who will get him on a call and close him.
Then he gets through an onboarding process where there are tutorials recorder both from me and Mario Parisi, commercial director of the MLM company that I am partnered with.
Last, I share with my downline a percentage of the revenue made by my info products. So they will always feel safe even in dark times like the one we are living in.
A Modern Robin Hood
Kind of. But I don’t steal! I simply know that if I help my community by teaching them how to build a profitable personal brand online, we will shake the entire network marketing industry.
I help my downline make money and learn how to replicate my success. They will help me amplify my message and grow my brand which will help me reach more people and allow me to continue to help my downline.
It’s like a win-win type of deal.