fbpx
Connect with us

Entrepreneurship

Focus On Brand And The Sales Will Come With Ruben Alvarez

Ruben Alvarez

Everyone is chasing the almighty dollar when they start their company, but refuse to let the dollar chase them. A business that cannot replicate the same sales the month prior is in danger. Sales people should be a compliment to your business, not the lifeblood.

So how do you get to the point where people are chasing you? Where there are more back orders than shipments?

Establish yourself. Focus on the important parts of branding and put more dollars into that than into paying yourself.

Logos Are More Important Than You Think

There is only one thing on the Starbucks cup. There is usually only one thing on Nike shoes. It’s a symbol that is proudly displayed by the consumer.

Logos allow people to feel like they can be a part of your business. Are you putting enough importance to your logo or are you listening to all the new age marketers?

Nothing is ever truly dead in marketing, just repurposed.

Your Links With Other Brands And Objects

Imagine how much business you could attract if people thought of you every time they went to pour themselves a cup of coffee. Even better, if anytime they thought, hear or saw a Nike swoosh.

You need to have these links to certain things that make it so you are constantly in peoples head space. If your sales people pick up the phone to talk about the weather with your customers, it does the same things as if someone were to see your logo on a hat.

Be in so many places, you can’t be ignored.

Chase The Vision, Customers Will Thank You For It

Here is the bigger picture of why brands are more important than sales. Customers have a been accustomed to companies pitching every five seconds.

Sale here, discount now, buy today or else. All the marketing dollars go to this.

Rarely do you ever see money being funneled into endorsements by respected people, thus creating a strong link of trust. No more need to discount so steep, or hire so many sales people, if the consumers know you are a respected brand.

I challenge you to do this for a year and see how your business will expand. I have focused about 70% of my time on my personal brand and only 30% on customer acquisition. As a result, I have been able to scale past 6 figures within the first 10 months of opening by business.

Ksaveras Jancauskas is the top social media expert, one of the few that has been featured on Entrepreneur as a successful entrepreneur under 30 y.o. Ksaveras helps influencers and brands to be a spotlight through collaborations and PR. Instagram: @ksaveraskj

Advertisement

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Executive Voice2 months ago

Kerwin Rae Shares How He Has Helped Over 100,000 Entrepreneurs Succeed and Grow

Kerwin Rae is Australia’s leading business strategist and high performance specialist helping over 100,000 businesses, in 154 different industries, throughout 11...

Politics3 months ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business5 months ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance6 months ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship6 months ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship8 months ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing1 year ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship1 year ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship1 year ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...

Trending

Copyright © 2020 Disrupt Magazine

The Disrupt Magazine & Podcast tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.