fbpx
Connect with us

Executive Voice

Fredrik Lindros on What it Takes to Achieve Success with Google Shopping | Bidbrain™

Fredrik Lindros - Speqta

Since Google Shopping first launched in 2012, consumers have been able to browse the internet for the product that they want without ever having to leave the Google Search results page. This shortens the customer journey and makes Google Shopping Ads more likely to draw in conversions than any other type of advertisement on Google.

But, what does it take to achieve success with Google Shopping? Is there some kind of secret strategy that marketers have been hush-hush about? Let’s find out today in this interview with Fredrik Lindros, an expert authority in all things lead-generation, marketing, and new technology.

Thank you for taking the time to answer our questions for the day! Now, why don’t we start with a short introduction? What do you do for a living?

Fredrik Lindros: Of course, you’re welcome! I’m the current CEO of Speqta, a company that we founded to simplify consumer decisions and enable e-retailers to succeed in the digital space via innovation. In school, I studied finance and marketing, but my passion has always been on discovering new technology —  like our newly-released AI-based growth automation and bidding tool for Google Shopping, Bidbrain™.

As a bit of an ice breaker, can you tell us something about yourself that not many people would know? Or, at least, would be surprised to know?

Fredrik Lindros: This ties back to my love for new technology, so it might not be all that shocking, but it is something that I usually do not openly discuss. That is, that I was completely obsessed with sci-fi shows as a kid (and even now, to be completely honest!) Star Trek, Battlestar Galactica, and everything in between. You name it. I’ve probably watched it a couple of times, and then some!

Also, would you believe that I was a professional magician once upon a time? I did professional shows and everything. And, while it may sound like it’s completely out of the leftfield considering my career now, my time as a magician actually helps me out plenty these days. At least, in terms of presentation, communication, and marketing. All of which the shy, pre-magician version of myself had struggled with all my life.

Now, before we dive straight into our main subject. How would you describe the value of Google Shopping Ads for those that are just starting out?

Fredrik Lindros: Even though Google Shopping has been around for a while, for many, it’s very much akin to a new frontier — unknown but filled with plenty of opportunities for growth and expansion. This is true even though it now makes up almost 80% of retailer search ad spend and wins over 85% of all clicks.

In all, there are three major benefits that Google Shopping ads have over other alternatives:

  1. High-Intent: Consumers don’t just stumble upon Google Shopping ads accidentally; they appear only when someone is purposefully making high-intent queries on Google Search.
  2. Image-Based: When compared to regular search ads, shopping ads appear with rich images that are more enticing to the eye, and thus, more likely to earn a click.
  3. Increased Visibility: By nature, Shopping ads are also able to draw more attention because they appear at the very top of search results — and thus, on top of regular search ads.

So, altogether? If we’re talking about value-added, Shopping Ads are definitely able to back up their play. This is, in large part, why we developed Bidbrain™ — to support e-retailers that are looking to optimize their sales and profits through Google Shopping Ads. We wanted to make this space easier to conquer, allowing our customers to reap all the benefits without worry.

Please explain further, what is Bidbrain™?

Fredrik Lindros: As mentioned earlier, Bidbrain™ is our newest product. It’s a marketing platform that we developed with Artificial Intelligence (AI) to help merchants and agencies bid smarter and generate new business through Google Shopping ads. 

And, how can e-retailers use Bidbrain™ to, as you say, optimize their sales and profits through Google Shopping?

Fredrik Lindros: If I were to break down Bidbrain’s value (like I did earlier with Google Shopping Ads), I think it would also come down to three main factors:

  1. Increase in Conversions and Sales: When using Bidbrain™, there is a detectable increase, averaging at +20-50%, in sales at your desired Cos-% (Cost of Sales) or ROAS (Return on Ad Spend).
  2. Full Transparency: When it comes to bidding, Bidbrain™ works on your side. Everything happens on deck, it works transparently, and you have access to full insights — like on your highest and lowest performing clusters and how you can improve them.
  3. AI at your fingertips: As an AI-based system, Bidbrain’s algorithms are always on and always learning. It’s capable of granular bidding on 5,000 to 10,000 different clusters and simulations that will allow you to outperform your existing account and your competitors!

Altogether? It’s almost unfair how big of an advantage a tool like Bidbrain™ can give you when it comes to Google Shopping Ads. That might sound self-serving, but the truth lies in the numbers and our early testing has shown only results that are more than positive.

Now, to wrap up this interview! Please tell us, once and for all, what does it take to achieve success with Google Shopping Ads?

Fredrik Lindros: We at Speqta saw the rise in popularity of Google Shopping as an opportunity to expand on the available options as far as bid-optimization goes. We wanted to do it as smart as possible. So, my advice? Utilize the transaction data you have, in a way that will gain advantage against your competitors. And while it may sound self-serving to say, if you haven’t already, pick up an AI tool that will be able to help you bid for traffic smarter. Sometimes, it really is just as simple as that. Don’t make it unnecessarily complicated for yourself by trying to tackle it all on your own. 

It doesn’t even necessarily have to be Bidbrain™ either. Google’s black box bidding strategies have been known to work for some, although if you want an extra advantage against competitors, you’ll probably want something else. There are also plenty of other automated bidding tools out there from third-party alternatives like Bidding Lab, Optmyzr, or Acquisio. It’s just a matter of opening yourself up to what AI can do for you. And trust me, it can do a lot.  

Sujan Pariyar is the founder of the "Think 7 Figures" magazine and Silicon Valley Time. He shares stories of inspiring entrepreneurs from all around the world and tips to create a better life & business.

Advertisement

Join Disrupt Magazine

Become A Disrupt Contributor
Become A Disrupt Contributor

Most Disruptive

Entrepreneurship2 months ago

Navy Veteran Davis Chris Takes the Music Industry by storm

In life, you need to break down anything that might be holding you back and change course if need be...

Entrepreneurship3 months ago

5 Disruptive Leaders Paving the Way in 2021

Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...

Politics10 months ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business11 months ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance1 year ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship1 year ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship1 year ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing2 years ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship2 years ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship2 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...

Trending

Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.