fbpx
Connect with us
Apply Now

Entrepreneurship

French entrepreneur Ben Guez transformed his weakness into a branding opportunity

Ben Guez always struggled with communication, he did not speak until he was 5 and his dyslexia doesn’t help. His challenge got even worse when he moved to the USA and had to learn a new language to start his entrepreneurial journey.

“Being able to communicate with your clients, your employees, and potential investors is the life of a business owner. But when you have a thick accent it can be very challenging. Just imagine telling your employees to focus and they all heard “F*ck us”… it leads to some very interesting situations.” Ben said laughing.

Despite the challenge, Ben has used his accent to his advantage.

“The French accent can be charming, and actually a great way to start a convo.”

At first, he tried to take classes and work on it but decided to stop trying to sound like someone he is not and embraced his accent instead.

Guez told CNN Money that being an immigrant entrepreneur helped him launch his companies because his European roots helped him bridge partnerships abroad. Guez says having come from another country brings a new perspective that helps him succeed in America. He says, “They say think outside of the box, and I think that I think outside of the U.S.A. box.” Guez has launched a couple of successful businesses such as Laxir, a marketing agency with impressive clients such as Moët & Chandon and Lionsgate. He then co-founded with Eyal Cohen (Forbes 30 under 30) a real estate market tech Zentap valued at $15 million.

Guez says, “Entrepreneurship is everything to me. I eat entrepreneurship. I sleep entrepreneurship. I live entrepreneurship. It’s who I am.”

Now, Ben is using his thick French accent to create funny videos and get millions of views on Tiktok.

Some of his videos went viral and Ben was invited to talk about the challenge of having a French accent with the iconic TV host Carol Burnet on her Netflix Show A Little Help.

Continue Reading


Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.


Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.