LaTisha Styles is a marketing expert and mentor to high-achievers. She helps entrepreneurs shift subconscious blocks, so they can raise their rates, and gain the confidence they need to create massive profits. She is an Online Marketing Certified Professional®, Psych-K® Facilitator, and the Founder & CEO of You’ve Got Clients®.
Tell us about your childhood and where you grew up?
Though I was born in Brooklyn, New York, I grew up in a small town in North Georgia. My parents decided to move so they could create a better life for us. And they were able to do that. After a few years of living in the city they bought a house in the suburbs of Georgia. I remember my dad took an extra job delivering newspapers and my mom got a part-time job working at Waffle House so they could save enough money for the down payment on the home. At a young age, I learned the power of hard work and the power of prayer, and belief. Most Sundays after church we would drive from the city to the suburbs as the house was being built. We took pictures each week to capture the progress. Suddenly, after what seemed like forever, it was finally done! That experience filtered into my entrepreneurial journey as I built my own business from the ground up.
How did you get started as an entrepreneur?
My entrepreneurial journey started when I was a child. I asked my parents for an allowance and instead, I received a lesson on how to make money. My dad drove my sister and me to Sam’s Club, and we purchased a box of candy at a wholesale price. Then he explained how if we sold it for more than we paid, we would have a profit–that would be our allowance. Even though that business was short-lived, the memory persisted. As I got older, I wanted to create a business but I didn’t know what to do. It wasn’t as easy as just selling candy to my classmates. My first business in direct sales flopped. At the time I had graduated college, right at the start of the Great Recession. I was living at my parent’s house, unemployed, and generally disappointed about my life. Then I said to myself, “If I can’t find a job, I’ll create my own.” So I started a blog and I created videos on YouTube. That led to freelance work as a content marketing specialist, and finally, a consulting business that has generated 1 million in sales. Brick by brick over 7 years, I had built my own million-dollar business.
What is one business lesson you would tell a startup founder?
Comparison is the thief of joy. There is always going to be someone who is doing better than you. You’ll move further and faster by paying attention to your own progress and comparing only to yourself. Express gratitude for each achievement; you did choose this path. Enjoy every moment.