Personal Branding
From Nothing To Something: How The Power Of Working Smarter Transformed The Life Of Tito Tahan

Some music producers and entrepreneurs fail to realize that working smart is just as equally important as working hard. Making smart decisions early helps individuals create a successful personal and professional life. Through smart decision making, an individual can excel past time-consuming mistakes others may encounter.
Across multiple industries, a smart decision-making process is critical in attaining longevity in any industry. It is the same with working hard, which allows an individual to gain knowledge and experience. However, when working smart meets working hard, it can set an individual on a fast track to achievements.
Multi-Platinum Producer and Entrepreneur, Tito Tahan, discovered the power of working smarter in an unfortunate life situation. From being shot 5x to being homeless, Tito Tahan found his way through and built a powerful personal brand. Today, he is known as a multi-platinum producer, sync licensing expert and entrepreneur who helps musicians and business owners establish a foothold in their industry.
Being a first-generation American, with a Peruvian mother who didn’t speak English and a Puerto Rican father who dropped out of school at the age of 15, Tito Tahan’s early life was a struggle. Tito learned fast growing up in the slums of Ohio, that people don’t always get what they deserve, rather people can get what they negotiate. He then established the connection between information and productivity quickly. This simple understanding led Tito to learn how to apply working smarter in his endeavours.
Tito says, delegating information and an efficient process is a key to working smarter. Many people love to hoard information that they never apply, rather one should make room for information that is most relevant to their current goals. Working smart makes complex situations seem simpler. It gives you a different perspective, which allows your approach to be more flexible in real-time. He is naturally gifted with the ability to learn on the fly which led him to work smarter. However, he says that everyone has this ability as well – it’s just a matter of an individual finding it and adjusting it for their own specific situation.
Working smarter helped him achieve multiple platinum records sales, music production on TV and Films, launching multiple businesses and the ability to grow his personal brand across his industry. He attracts opportunities and he attracts people with his dedication and communication skills. He is a magnet for those who aspire to inspire. Anyone can be inspired by his optimistic and motivated attitude of gratitude. This overachiever praises his working smart method to his success. He believes his experiences can help guide the future generation towards success as well. He is a firm believer in accountability of one’s own thoughts, words and actions, he says “if one is not focused, then one is simply distracted.”
To know more about Tito Tahan, you may visit his website TitoTahan.com or follow his Instagram and Twitter.
