From Pandemic Challenges to Marketing Pioneers: The Story of MKM Advertising

In the dynamic and fast-evolving world of digital marketing, Keryn Lynn, the founder of MKM Advertising, is making waves with her innovative approach as a Fractional Chief Marketing Officer (CMO). With over 15 years of rich experience in local business management, Keryn brings a comprehensive understanding of the unique challenges and opportunities inherent in managing businesses at the local level. This extensive background forms the foundation of her role as a Fractional CMO, where she navigates the complexities of market dynamics and business growth with a blend of hands-on management experience and digital marketing proficiency.

Keryn’s journey into digital marketing was serendipitously spurred by the tumultuous times of the COVID-19 pandemic. Like many, she found herself navigating the unprecedented challenges of homeschooling, which necessitated a pivot towards a more flexible and remote working arrangement. This period of adaptation wasn’t just about finding new ways to work; it became a catalyst for reimagining marketing strategies for the digital age. Recognizing the broader necessity for novel marketing approaches across the local business landscape, Keryn saw a golden opportunity to leverage her expertise. Thus, MKM Advertising was born out of a vision to offer strategic marketing solutions that are both innovative and deeply empathetic to the unique needs of local businesses during and beyond the pandemic era.

Embarking on the journey of establishing MKM Advertising, Keryn encountered the quintessential challenge of any new venture: taking an abstract idea and giving it concrete shape, form, and momentum. The initial hurdle was not just about setting up a business from scratch but doing so in a domain where the concept of a “Fractional CMO” and remote marketing strategists was still gaining ground. Clients were initially wary of entrusting a critical segment of their operations—marketing—to a remote professional, regardless of the cost-effectiveness and flexibility this arrangement offered.

Overcoming this skepticism required a multifaceted approach. First, Keryn demonstrated the tangible benefits of hiring a Fractional CMO, highlighting not only the flexibility and cost efficiency but also the breadth of expertise and strategic insight that could be brought to their businesses without the overhead of a full-time executive. Through persistent education, tailored marketing strategies, and transparent communication, she gradually built trust with her clients. Showcasing successful case studies and leveraging her growing network of satisfied clients became instrumental in illustrating the value and effectiveness of MKM Advertising’s services. This was not just about proving the viability of a remote C-suite service but also about changing perceptions and demonstrating the transformative potential of adaptive marketing strategies in a rapidly evolving business landscape.

Throughout her career, Keryn’s approach to marketing has been significantly influenced by her comprehensive background in business management and her certifications in digital marketing. This combination has afforded her a holistic view of business operations, allowing her to develop marketing strategies that are not only innovative but also deeply integrated with a company’s overall objectives. While specific awards and recognitions are milestones in any professional’s journey, Keryn considers her ability to view and guide a business from a holistic perspective as her most significant accomplishment. This capability has enabled her to successfully navigate and leverage the dynamic landscape of digital marketing, ensuring that MKM Advertising remains at the forefront of delivering strategies that are both innovative and intimately tied to the core goals and values of the businesses they serve.

One of the most defining moments in Keryn’s career came shortly after the onset of the COVID-19 pandemic. Like many, she found herself at a crossroads, navigating the challenges of remote work and the sudden shift in the business landscape. This period of uncertainty, however, became a catalyst for what would later become a cornerstone of MKM Advertising. She recalls a particular instance where a long-standing client faced the daunting task of pivoting their entire marketing strategy to adapt to the new digital-first reality. They were skeptical about the effectiveness of transitioning to a model that heavily relied on remote collaboration and a Fractional CMO approach.

Taking on this challenge, Keryn devised a comprehensive digital marketing strategy that not only aligned with their immediate goals but also set a foundation for sustainable growth in the uncertain times ahead. The success of this strategy not only transformed the client’s business but also solidified her belief in the efficacy and necessity of flexible, cost-effective marketing solutions. This experience was a testament to the power of adaptability and the profound impact of strategic marketing in navigating businesses through turbulent times.

Keryn’s commitment to growth and learning is mirrored in her personal journey as well, as she continues to expand her expertise and understanding of the industry, ensuring that MKM Advertising remains at the cutting edge of marketing innovation. Her dream is to see MKM Advertising not just as a marketing agency but as a partner in growth for countless local businesses, contributing to their success stories in a meaningful way. By fostering a culture of collaboration, innovation, and strategic excellence, she believes MKM Advertising can make a significant difference in the local business landscape, helping businesses thrive in an increasingly digital world. For anyone looking to elevate their marketing strategy and seeking a partnership that values transparency, innovation, and strategic insight, MKM Advertising stands ready as your ally and advocate in the journey towards achieving your business goals.