For the past year Gary Vaynerchuk has been stressing the importance of leveraging the power of audio as a form of media and marketing. The fact that people can “gain time” by consuming audio content like podcasts while there do other things like driving, working out or doing house hold choirs make creating an audio first, voice version of your content more important than ever. Never before has it been so easy to create essentially your own radio show, and now, unlike traditional radio, consumers have a chose of what type of content they want to consume and when / where to listen to it. Here is what Gary said about the power of Podcasts on his blog:
Podcasting and the rise of Alexa voice is here today. For the past 24-36 months, brands and individuals alike have gotten serious about audio. The problem is, there still isn’t a lot of great original content to consume which leaves a massive opportunity for those who can produce on another level. Think of it like Netflix, the companies that create the best originals are going to win. – Gary Vaynerchuk
If you are serious about building brand authority and legacy, creating an audio experience is a crucial part of your digital strategy. The opportunity is insane for you to capture market share and dominate a new and emerging medium for entertainment. The podcast trend isn’t new but it is quickly becoming more mainstream than ever with companies like Spotify and Google recently stepping up there game in the space.
If you want to learn more about starting your own podcast and how to get started please feel free to contact us today to schedule a strategy call. We have helped numerous brand get started using audio to market themselves and their companies.