Google’s identity verification program to rollout across Search, Display, and Vide
Google owns the world’s largest and most comprehensive online advertising network. Among its many offerings, Google AdWords is the most popular and effective platform for PPC advertising, which offers an impressive 1:8 ratio for return on investment. Lance Bachmann: Founder and President of 1SEO.com, firmly believes that advertising on Google has become a quintessential ingredient in the digital marketing mix. In 2019 alone, Google’s website ad revenue crossed 113 billion dollars, with over 40 billion dollars in the first quarter of 2020.
As an industry insider, Lance Bachmann lauds Google’s customer-centric approach and how their primary focus has always been to build a positive consumer experience online. Google recently announced its rollout for advanced Google AdWords verification. This initiative has left online advertisers with a plethora of questions and concerns. Lance shares his insights about what digital advertisers must do to protect their Ad accounts in the wake of Google’s advanced AdWord verification process.
Comply with Google’s verification process
Through his Instagram handle, Lance Bachmann explained that the introduction of advanced verification is compulsory for all online advertisers. Google would conduct the verifications in which the businesses, their licenses, relevant documents, location, and other relevant details would be verified. The process would also entail a mandatory video call with Google executives as part of the process. To ensure that you can use your AdWords account without any hindrances and that your account remains safe and operational, advertisers should be proactive and comply with every aspect of the process. Doing so would allow advertisers to continue operations uninhibited.
Companies that do not respond or fail to comply within 30 days would be unable to run ads of any sort and would risk having their accounts suspended. Lance elaborated, “The verification process takes approximately two weeks. If you miss out on the intimation or forget to respond, you would need to wait for several weeks or months before Google reaches out to you again. Do not let your account get suspended under any circumstances!” Lance mentioned that the initial verifications are being conducted domestically, and a global rollout would take at least two years to complete.
Lance Bachmann believes that advertisers need to understand, adapt, and embrace Google’s advanced identity verification process. Being well informed and prepared can help advertisers stay on top of the game and keep their ad accounts safe. Google has prioritized verification based on the nature of the business. Advertisers that promote products, goods, or services would be selected to undergo the verification process first. Advertisers or companies that are involved in informational, advisory, or educational content would be shortlisted next. The third segment would focus on regulated industries.
Rather than waiting until the last moment, business owners should acquaint themselves with the verification process and its requirements so that they can prepare in advance. Keeping relevant information, documents, and details at hand before receiving an intimation from Google would ensure a smooth verification process without any unnecessary complications. The advanced verification may be a one-time process. However, it might require reconfirmation once every 12 months, post the initial rollout. Lance added, “Being well informed and prepared during the verification process would hold you in good standing with Google, while it may even help expedite the verification process itself. Being well prepared is half the battle won!”
How advanced verification can benefit advertisers in the long run
The advanced verification process would require an investment of time, effort, and resources. However, its long term benefits outweigh any initial difficulty. Apart from having continued access to your Google AdWord account, and being able to utilize Google Ads, there are several benefits that advanced identity verification would entail. Lance elucidated:
1. Users would be able to scroll over ads and gain detailed information about verified advertisers. It would foster a higher degree of trust between advertisers and their target audience. Consumers would enjoy an added sense of security as they know who they are interacting with through the ads. Advertisers would be able to strengthen customer relations and build long-lasting associations.
2. Online consumers would be shielded from fraudulent advertisers, misinformation, and any false advertising. These factors would help create a positive online experience and encourage users to connect, interact, and transact with services that interest them.
3. The advanced identity verification process would help create a conducive atmosphere where advertisers and consumers can interact in a safe and secure environment. The Google AdWords ecosystem would evolve, greatly benefiting all parties involved. Lance elaborated, “The verification process will help weed out unscrupulous advertisers. Secondly, it would help advertisers save costs on CPC and boost engagement and conversion rates. If customers aren’t interested in your ad, they won’t click on it. This automated filtration would benefit advertisers and consumers alike.”
Google is preparing to roll out the advanced verification process across search, display, and video. Despite what many perceive as an initial inconvenience, it would help create mutual trust between advertisers and users. Consumers would know that they are transacting with legitimate businesses that value integrity, honesty, and transparency. Verified advertisers would be considered trustworthy and credible since customers would know that Google has executed a comprehensive background check. All of these factors would compound positive interactions, conversions, and sales online. Lance wants business owners and advertisers to view advanced verification as an opportunity to streamline, adapt, and evolve. Not only would advertisers keep their ad accounts safe, but they will be able to usher in a new era of digital advertising. Advanced verification takes us one step closer towards revolutionizing the way online advertising works.
Kerwin Rae Shares How He Has Helped Over 100,000 Entrepreneurs Succeed and Grow
Kerwin Rae is Australia’s leading business strategist and high performance specialist helping over 100,000 businesses, in 154 different industries, throughout 11...
Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President
We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...
John Mcafee – Predictions For The Future
John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...
Gaby Wall Street – Teaching Latinas to Thrive During The Crisis
It’s no secret we are facing one of the most challenging financial times of the last few decades as we...
Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico
Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...
Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women
The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....
How Josh Elizetxe Built Snow Into a $40 Million Dollar Business
There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...
How Jason Capital Became A Self Made Millionaire By 24
Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...
Sam Bakhtiar On His Way To A Quarter Billion
Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...
Executive Voice6 days ago
Grant Cardone Stars In Movie Alongside Robert De Niro
Community2 weeks ago
Mover and Shaker, Money Maker & Law Breaker: Meet Mac Mcclafferty
Community2 weeks ago
Who Is Bando Beej?
Branding1 week ago
Disrupting or Disturbing? This Might Just Change The Way You Buy Your Next Pair of Football Boots
Executive Voice5 days ago
John Shin: Outrageous Credit Card Processing Fees, Unknown To Business Owners – Learn The Truth About Excessive Credit Card Fees
Entrepreneurship2 weeks ago
To Live And Sell Authentically With Austin Bergman, Fort Lauderdale’s Leading Luxury Agent
Executive Voice1 week ago
Be Your Own Virtual Boss With The Help of Jessica Strieder
Entrepreneurship3 days ago
‘The Coaching Masters’ is Fast Rising as the World’s Top Online Coaching Academy