Every well-known media outlet and content production platform started from humble beginnings. Linq Magazine, the online magazine featuring curated stories of the best independent creators and brands from across the world has humble beginnings of their own. Greg Reynoso, owner of Linq Magazine, offers more about how he launched the platform and what he plans next for the platform as it continues to see successful growth.
Greg, before we jump into specifics, tell us a little about your platform and how it came to be.
I can date back to the first thought of creating a music blog sometime circa 2011, I was already creating websites on my own at that time and had considered my playlist broad enough to capture the ears of many music fans out there. I remember that I had tossed the idea around to a few friends and was met with What’s your opinion worth? Who’s going to read what you have to say, dude?, and so I sat on the idea until I moved back out to California sometime in 2012. One day in July I set up a domain and hosting account, installed WordPress, purchased a theme and customized it the way I wanted, and there it was, my own music site. Back then the platform was named Creative Recklessness, and it was myself and a couple of other like minded music nerds who fueled the platform featuring independents from all over the world. Over the years life sort of just happened, taking time away from it all. It was not until sometime around 2016 I relaunched the platform under Linq Magazine, with a focus on being a resource independent creators and entrepreneurs can utilize to amplify their reach.
What type of content does Linq Magazine cover?
The content that Linq Magazine is covering today includes stories from local entrepreneurs and small businesses, to featuring rising independent creators and brands. Personally, I tend to write about hip hop music and street culture, but I enjoy telling all deserving stories so feel free to reach out if you want to tell your story.
Can you tell us what your future plans are for Linq Magazine?
I want to continue telling stories, but I also want to enable ideas and projects that are greater than myself. I will have known that I have “made it” when I can produce ideas from other creators and bring their ideas to fruition. It will be rewarding to serve as the go-to platform for independent creators and fans, and to grow into an independent production ecosystem. These are large long-term goals, so short-term I want to continue telling stories online in the magazine, and through my web series and podcast called The Linq Up with Greg Reynoso, available on your favorite streaming service.
Lastly, what advice would you give to an independent creator or entrepreneur for 2021?
My advice would be to double down on your brand. Get a website if you do not have one, support your photographer friend and have them take some well shot photos for you, lastly, audit how your brand appears across the internet. With the effect that the Pandemic played across so many industries and walks of life, the time to have your online presence dialed in is more important than it has ever been, in my opinion. Doubling down on your brand will allow you to have that competitive edge over the others. It allows you to be ready for the next step in growth and recognition. If you are not practicing a daily affirmation currently, I encourage you to look into them and how one may help you achieve that next step.
As Greg continues to tell stories on his platform, you can join in on the platform if you feel that you have a story worth sharing by reaching out to him. You can find him on Instagram or Twitter by searching @gregreckless or by checking out his official website at https://gregreynoso.com.