fbpx
Connect with us

Entrepreneurship

Hector Gonzalez suggests why attractive messaging and copywriting is important for business

Hector Gonzalez, the marketing consultant for brands, coaches and experts, gives us an inside about reasons why copywriting is important for businesses.

Search engine optimization (SEO) professionals control the masterful talent to boost your website onto the first page of Google and thus drive waves of enthusiastic customers your way, right?

Wrong.

Copywriters do. Why? Because skilled copywriters have a certain set of “superpowers” that very few have…

Let’s find out Hector Gonzalez’s thoughts these “superpowers” and why they are important for businesses.

Developing Value

Pro copywriters have an inner “spidey sense” that generates a marketing message that provides something that is called “The USP”…or the Unique Selling Proposition. The USP is essentially the “pulling power” of the campaign. They know how to channel the markets desires through conveying clear differentiation, compelling users to take massive action. Hector identifies this as “The Rolls Royce Effect”…when it comes by, you recognize it, you remember it, and you want it.


Hector finds inspiration in reading self-help books. He loves reading and following the audacity and the risks taken by successful people which provides him a clear cut idea about each task as we know it. As a young kid, Hector read over 4 to 5 books monthly and often times, a good reader becomes a fairly successful and influential writer.

Brand Image

The brand image relates to how a business wants to position itself in the marketplace. You can call it “Brand Tonality”. This is essentially the core identity of the business. For example, Nike’s core brand message “Just Do it” also plays a key role in it’s marketing message as well. How? The idea of “Just Do it” is a highly appealing “take action” oriented message that resonates with who exactly? Athletes. That’s branding and marketing working as one. Sadly, most copywriters only understand marketing, not branding. This causes the business to lose its “voice”. Sure, you could walk with one leg…but who wants to do that? No one. Good copywriters however are able to integrate the mission and message of the brand with the image that directly reflects the deepest desires of the market and produce that in either a solid content distribution processes or paid advertising process.


Hector’s love for studying human behavior and his 10 years of experience in creating attractive messages which led to raving audiences gives him an extra edge over other copywriters

The Audience

Copywriting is about effectively interacting & attracting the right audience who are committed to fully investing in themselves. Irresistible copy is knowing how to identify the deep hidden desires of the market and unite those desires to the product or service with precision. Copywriting is not about the brand, it’s about the consumer’s view of the brand. A product-centric marketing strategy always fails…but a customer-centric system will always generate an endless measure of leads that can’t help but pay you.

Sadly, many copywriters make the blunder of solely asserting facts about the business, commodities and other boring things that people usually don’t pay attention to. Skilled copywriters know how to write for diverse audiences and tap into the “inner voice” of the market to directly influence their mindsets. Think of a copywriter as a mind reader who writes words that influence and sell. Another word for a copywriter…or a least a good one, is a “telepath”

Quiane Crews, Founder & Chairman of BLAQ AMERICA is a serial entrepreneur, songwriter with over 5 years experience in e-commerce and sales. Prior to BLAQ AMERICA, Quiane founded RoyalKiing, a footwear brand that he later sold to a manufacturer in China in 2018. He is now the CMO of EyefuelPR, a full-service marketing & PR agency that helps brands scale and get their stories featured on major publications.

Advertisement Become A Crypto Expert
Comments

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Entrepreneurship7 months ago

Navy Veteran Davis Chris Takes the Music Industry by storm

In life, you need to break down anything that might be holding you back and change course if need be...

Entrepreneurship7 months ago

5 Disruptive Leaders Paving the Way in 2021

Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...

Politics1 year ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business1 year ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance1 year ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship1 year ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship2 years ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing2 years ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship2 years ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship2 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...

Trending

Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.