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Executive Voice


Fear of failure never made anyone successful.”  Greatness is defined by one’s ability to not only seem like the best but to have the proof they are the best.

Henrito Palomo, born and raised in the hardworking city of Toronto, Ontario, is one to keep your eyes fixed on as one of the quickest rising and most effective Social Media Marketer. One-to-Watch: Henrito Palomo is a sharp up and comer in the Social Media marketing world.

When good business, lively conversation, and great marketing come together – Henrito is the result of that combination.

When you speak of professional, charismatic, communicator, natural marketer, and devoted businessman; you automatically define the character traits of Henrito, as explained by his clients’ experiences. Along with his team at Variance Marketing, his results-driven work has ranged from a vast variety of industries. From the automotive industry, to the mortgage/real-estate jungle, all the way to exploring the crypto world and it’s many intricacies – Henrito not only understands but exceeds his client’s expectation.

Henrito does an in-depth analysis of each of his client’s niches and ensures success for every campaign.  Currently, Henrito Palomo hold the positions of Senior Account Executive at Variance Marketing & Director of Franchising at Modernday Cannabis. “Risk is the price you pay for opportunity”, Henrito says.

Palomo has helped 400+ clients under the Variance Marketing umbrella scale up their business and increase their bottom line. “The more educated risk you’re willing to take, the bigger results your opportunity can bring you. Fear of failure never made anyone successful.”  Driven by his goals, Henrito is always desirous of becoming more than average and spends his time actively researching, strategizing, familiarizing himself with SEO and cultivating stable business relations. Being past valedictorian of his high school and a co-developer of a community-based gym, Palomo understands that the catalyst for great business is great relationships.

“10% of business is the close, 90% is the relationship between the parties. That’s how you go from single transaction to long-term business”, the Senior Account Executive says. The fact is a social media marketer should have four visible and solid features – disruptive, analytical, friendly, and market intelligence. With the above expressed, it’s clear that both his formal and informal professional background has this and more to offer. Henrito Palomo is always looking for ways to expand his knowledge and network, and he always aspires to become better than the best version of himself. He believes that success is consistent efforts, strategic and properly constructed decisions without surrender.

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