HighKey Agency is a full service social media marketing agency that specializes in building elite personal brands. The part that makes this specific agency special is the fact that they don’t focus on direct return on investment from the services they provide. All the benefits of having a massive personal brand comes from careful implementation of high level content, press, and strategic Instagram growth, which pays the biggest returns in the long run.
Jordan Lintz and his younger brother Luke Lintz started their online business success over three years ago, which built a variety of connections to large influencers, as well as high networth individuals.
Jordan and Luke have created three companies under the “HighKey” name to date. Their first was an e-commerce company that sold consumer electronics, named HighKey Technology. The two brothers racked up over 15 million views on their videos and hundreds of thousands of followers by creating a unique personal brand company hybrid.
With the combination of experience of building a business from scratch and coincidental timing, they met their future business partner Stefan Aarino by random chance at a local cafe.
Stefan Being a large investor and coach in the real estate industry, was actively trying to grow his social accounts by burning through marketer after marketer. Nothing worked exceptionally well, which left all of his social media accounts under a few thousand followers/subscribers.
After a quick meeting between the three the following day, Luke and Jordan were suddenly put on a monthly retainer. Expanding from just Instagram, they researched how to grow other social media platforms and quickly proved results, which ultimately led to the creation of HighKey Agency. Only a few months into business with the agency, they met their next business partner and COO Trent Huss.
While initially just working in content creation and social media management, the agency slowly started shifting towards taking on a full-service management aspect. These other services include YouTube management, LinkedIn leads, full podcast services, PR & Press, and in partnership with their sister company HighKey Clout, Instagram growth.
Luke Lintz, the CEO of the company said, “We understand that our clients are very high level individuals. They have a lot of money sitting around and they want to get famous like everyone else. The main issue is they have no time to consistently post, much less on every platform. We come in and take over the whole process, regardless of where they are at in creating or managing their personal brand.”
In the eyes of the business partners, competition doesn’t exist. They suggest that every marketing company is different in what services they provide, and with HighKey Agency being no different from that rule, they have no competition. Always looking towards expanding to new services, setting up the infrastructure, and expanding upon them is the agency’s secret to continuously scaling.
Obtaining clients can be difficult when you explain there’s no direct ROI when they are spending marketing dollars, but the partners avoid this issue by using themselves as a prime example of what HighKey Agency can do for them. Both Jordan (@jordanlintz on Instagram) and Luke (@lukelintz on Instagram) individually boast successful personal brands that include a large social following, a podcast, consistent press across media outlets, and many other forms of an online presence.
A great example of indirect ROI is after growing Stefan Aarnio’s Instagram to 230k+ followers, offers began falling into his direct messages. One of these offers included an offer to be paid $10k for a speaking event, with travel and hotel included, where he went on stage and subsequently sold tens of thousands of dollars worth of his own product and services on top of the initial money.
Currently, the business partners are focusing on expanding their press section of the agency, which allows clients to have immediate authority in their field, increase SEO ranking in Google, and provide a much bigger opportunity to get verified. Every new service should provide value to the client, with press being no exception to the rule.
The goal with the agency is to be managing and representing the biggest names in business, and turning them into the biggest names online. Creating and building relationships have always been the priority, and the network will only grow moving towards the future.
If you’re interested in keeping up with HighKey Agency, check out the company’s Instagram.
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