Connect with us


How a Sales Funnel Can Benefit Your Business

Sim Aulakh, founder of EstablishCred, is a digital entrepreneur who specializes in helping businesses dominate their market by providing them a digital presence through the use of various types of sales funnels. This leads to lower acquisition costs thus leading to higher margins with the increased sales volume.

In a traditional business model, creating a sales funnel follows a simple formula. The marketing funnel typically correlates with the mindset of consumers at specific points of the customer journey and they would be guided along to the next stage. But the digital age has shredded that formula.

Sim Aulakh also states,

“Although the fundamental approach to marketing funnels has not changed, businesses do need to rethink how they communicate with customers and shift from the traditional model to a digital funnel experience. Consumer mindsets may not have changed, but the digital age has influenced purchasing habits”

In general, modern sales funnels should follow the principles of a typical customer journey; awareness, consideration, action, preference and purchase. But because customers are accessing content on a wide variety of online and offline platforms, together with various digital devices, the old-school sales funnel is outdated.

Sim Aulakh also advises the following:

“If you are looking to take your business to the next level, drive more leads, and close more sales, then incorporating a sales funnel is essential. In the fast-paced environment we live in, a well-created and clear sales funnel is the key to success in the digital world.”

Typically, a sales funnel is broken down into four key sections, Awareness, Interest, Decision, and Action. Each of these sections takes a potential customer through the journey from becoming aware of your brand to completing their purchase.

What are the benefits?

There are many benefits to incorporating a sales funnel into your business which Sim Aulakh highlights, with some of the most significant including:

    Simplifying your marketing

When you have an effective sales funnel, you can clearly see how your potential customers are responding to your marketing. This lets you create a step-by-step process to maximize your reach.

    Increase conversions

By having a more effective marketing strategy in place, you will be able to drive more interest in your products and services. In turn, this helps you to convert more sales and increase your profits.

    Accurately forecast sales

When you are able to clearly see how customers are responding to your marketing, you can create more accurate sales forecasts. This ensures you can better project growth and plan accordingly.

    Allows you to grow your business

With an increase in sales and a greater insight into how your customers are reacting, you are able to make more educated decisions on expansion and pricing, allowing you to effectively overcome any obstacles that might lie in your path.

When asked about consumer trends with purchasing, Sim states,

“The digital age has tipped the balance of power in favor of consumers. Modern businesses have to find effective methods of communication at all points within the customer journey and create a sales funnel that provides customers with solutions and convinces them to choose your brand over your competitors.”

In this digital world that we live in, it has never been more challenging to stand out from your competitors. A proven sales funnel can help you to maximize your reach, increase conversions, and boost your sales.

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

NFT1 week ago

Polly Kole, The Beauty With Gifted Hands Tycoon Of NFT Sculptures

In a society full of stereotypes, people clinging to appearance and disregarding one’s achievements is the magnificent Polly Kole stunning...

News1 month ago

Spider Man; No Way Home’, Crushes Box Office Estimates Generating A Mammoth $253 Million In North America.

After only 3 days in the cinemas, the latest and last Spidey outing disrupted the international market as the highest-grossing...

Cryptocurrency1 month ago

Nike just bought a virtual shoe company that makes NFTs and sneakers ‘for the metaverse’

Nike, the sportswear mogul, recently stunned the globe as it moved into the realm of the metaverse industry and blockchain...

QR code screenshot QR code screenshot
Diversity in Tech2 months ago

BTC did 62% more in transactions than PayPal this year

MasterCard and Visa have always topped as the runaway leaders; however, Bitcoin’s Lightning Network will soon disrupt this norm. Starting...

high angle photo of person holding turned on smartphone with tall buildings background high angle photo of person holding turned on smartphone with tall buildings background
Social Media2 months ago

How to Organically Grow Your Social Media Following In 2022

Instagram On Instagram, use Reels to reach new audiences and grow – find popular sounds and use them in your...

gold-colored Bitcoin gold-colored Bitcoin
Cryptocurrency2 months ago

Julio Domenech On How Banks Can Engage In Bitcoin in 2022

As cryptocurrency continues to become a popular trend in the US, many people are looking for an opportunity to participate...

Diversity in Tech3 months ago

Microsoft Teams, Incorporating New 3D Avatars And Virtual Meeting Spaces Before Mid 2022

Microsoft Mesh has always led as the future of Microsoft Teams meetings. However, Meta, the newly launched Facebook company, is...

Health + Fitness3 months ago

Stephen Campolo – How A Former Fat Kid Transformed His Body And Is Now Helping Others Do The Same

UPDATE: During a recent interview with Yahoo! News, Stephen revealed that he will be speaking at the next Disrupt Puerto...

News3 months ago

Facebook Goes Meta As It Scales Up Beyond Just Social Media

Thursday 28 September 2021, Mark Zuckerberg, the CEO of Facebook, announced Metaverse, a brand for users to interact in virtual...

JaeLz JaeLz
Entrepreneurship3 months ago

JaeLz “No Titles”

JaeLz I’m an independent singer/rapper and songwriter. My Artist name is JaeLz. This article is about my Journey and how...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.