Connect with us


How a Sales Funnel Can Benefit Your Business

Sim Aulakh, founder of EstablishCred, is a digital entrepreneur who specializes in helping businesses dominate their market by providing them a digital presence through the use of various types of sales funnels. This leads to lower acquisition costs thus leading to higher margins with the increased sales volume.

In a traditional business model, creating a sales funnel follows a simple formula. The marketing funnel typically correlates with the mindset of consumers at specific points of the customer journey and they would be guided along to the next stage. But the digital age has shredded that formula.

Sim Aulakh also states,

“Although the fundamental approach to marketing funnels has not changed, businesses do need to rethink how they communicate with customers and shift from the traditional model to a digital funnel experience. Consumer mindsets may not have changed, but the digital age has influenced purchasing habits”

In general, modern sales funnels should follow the principles of a typical customer journey; awareness, consideration, action, preference and purchase. But because customers are accessing content on a wide variety of online and offline platforms, together with various digital devices, the old-school sales funnel is outdated.

Sim Aulakh also advises the following:

“If you are looking to take your business to the next level, drive more leads, and close more sales, then incorporating a sales funnel is essential. In the fast-paced environment we live in, a well-created and clear sales funnel is the key to success in the digital world.”

Typically, a sales funnel is broken down into four key sections, Awareness, Interest, Decision, and Action. Each of these sections takes a potential customer through the journey from becoming aware of your brand to completing their purchase.

What are the benefits?

There are many benefits to incorporating a sales funnel into your business which Sim Aulakh highlights, with some of the most significant including:

    Simplifying your marketing

When you have an effective sales funnel, you can clearly see how your potential customers are responding to your marketing. This lets you create a step-by-step process to maximize your reach.

    Increase conversions

By having a more effective marketing strategy in place, you will be able to drive more interest in your products and services. In turn, this helps you to convert more sales and increase your profits.

    Accurately forecast sales

When you are able to clearly see how customers are responding to your marketing, you can create more accurate sales forecasts. This ensures you can better project growth and plan accordingly.

    Allows you to grow your business

With an increase in sales and a greater insight into how your customers are reacting, you are able to make more educated decisions on expansion and pricing, allowing you to effectively overcome any obstacles that might lie in your path.

When asked about consumer trends with purchasing, Sim states,

“The digital age has tipped the balance of power in favor of consumers. Modern businesses have to find effective methods of communication at all points within the customer journey and create a sales funnel that provides customers with solutions and convinces them to choose your brand over your competitors.”

In this digital world that we live in, it has never been more challenging to stand out from your competitors. A proven sales funnel can help you to maximize your reach, increase conversions, and boost your sales.

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Entrepreneurship7 months ago

Navy Veteran Davis Chris Takes the Music Industry by storm

In life, you need to break down anything that might be holding you back and change course if need be...

Entrepreneurship7 months ago

5 Disruptive Leaders Paving the Way in 2021

Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...

Politics1 year ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business1 year ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance1 year ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship1 year ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship2 years ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing2 years ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship2 years ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship2 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.