As time has gone by, many trends have changed. One industry that has definitely changed is that of housing. Fewer and fewer people are buying houses, instead relying on renting things such as bedrooms, apartments and condos. Although the market for selling has gone down, that of renting has increased exponentially. I had the opportunity to meet Frank Laufer, the mastermind behind Alternative Business Accommodations(ABA). Laufer is one of the many that found a way to make the status of the housing Market work for him.
“ABA’s success is based on being able to deliver luxury furnished apartments with the highest level of service, in the best quality properties, and at a competitive market price. In this manner, we provide our customers the best value. By keeping our overhead low and our quality high” Laufer explained. Although less people are purchasing houses, most still want to feel at home. ABA offers fully furnished apartments for short intervals of time. Using ABA’s flexibility, clients have the capability to feel at home while traveling without having to purchase multiple homes and furniture. In fact, many people find the locations so comfortable they choose to return, or rent the apartment long term.
As more companies and locations like ABA have been started, Laufer has had to find ways to keep his locations competitive. “We put our clients needs first. I have always believed the furnished corporate apartment should have the things in it you have at home. For example. we were the first company in our business to provide the latest technological advances at no additional charge… from VCRs, to DVD players, free domestic long distance, to wifi and most recently smart TV’s” Laufer added. These seemingly small details make the resident feel right at home as they have many things often overlooked at their use.
As Laufer works to improve his company, which is the biggest temporary housing company in the North East, his competitors are also working. It becomes an endless cycle where each business owner is searching for the next best accommodation that will make his company get to the top. “We have to remain current. I am always looking at the newest technologies and asking myself ‘would that make my residents more comfortable?’” Laufer commented. This cycle has created many top tier locations that many people are lucky enough to call home.
Luckily for all, Laufer has definitely been able to make his apartments as accommodating as possible. From a bi-weekly cleaning service to linen and bath packages, ABA has thought of everything. Every detail in these apartments is fully thought out, stylish, and most importantly comforting. With such an experienced management and elite standards it appears that ABA will be a top contender for years to come.
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