Almost a year ago I launched my first digital product. Within 90 days, I made $100,000 in sales from ONE e-book. An unreal number that I could have never imagined and certainly didn’t expect.
I’ve been asked how I turned a simple digital product about monetizing Instagram into six figures, and there were a lot of lessons learned. It was the combination of specific decisions that allowed me to launch and successfully sell a profitable digital product in 90 days.
When I began the process of creating my digital product, I didn’t have much of a following. I had just begun to dip my toes into real estate, but it was the personal finance tips I shared that captured the attention of my audience.
I knew I wanted to create another income stream (because you SHOULD have multiple money making streams!) and a question I would get asked frequently is how to do so online. I’ve advocated through my content that one should always find ways outside of being employed to get paid. I knew that my passion for personal finance coupled with my success in growing my following made me the authority on the topic.
There is no secret formula, but there are a few key things you should consider when launching a digital product, from conception to launch.
1. Before You Launch
The pre-launch period is THE most important aspect of having a successful digital product. Before you even think about posting about a launch you need to have a product that is filled with value and solves a problem that your target audience is struggling with. If you want to create this stream of passive income, but aren’t sure where to start, look inward and ask yourself “what skills do I have that will resonate with the market?” The perfect product is a combination of your knowledge, talent, and what your audience needs.
Before the launch of my e-book and other digital products I have, I knew I had the confidence, authority, and experience to speak on what my product shared. Yes, it’s very tempting to sell yourself short and think you aren’t an expert, to let all those negative thoughts flood your mind and tell you that your product isn’t special compared to XYZ. But you have to remember that there is plenty of space at the table, and ultimately it’s your choice if you want to show up and sit down.
Once you have your product and mindset ready to go, it’s time for the nitty-gritty of launching. Make sure to have a call-to-action in your feed posts leading up to the launch period. This ensures that the hype is built up! It also allows people to get on your email list and to engage with your posts as much as possible so they are nurtured for the launch.
2. During The Launch
Show up. At the end of the day that is what is going to set you apart. There have been so many studies on the number of contact points you need to make with a customer before they buy — hint it’s way more than one!
Show up on stories and talk about your offer, who it is for, what is the value, and what makes it different from what else is on the market. Open up your DMs to answer people’s questions and give more access to yourself than you usually do. If you begin to feel overwhelmed with the amount of time on Instagram, breathe and remember that this is only for a short period of time, and putting 110% of your energy in during the launch period will set you and your product up to succeed in the future.
3. After the Launch
The sales don’t have to stop after the launch, they shouldn’t. Nope. Unless it is a limited-time offer, that digital product should be bringing in income for you for months even years. But, that doesn’t happen if you don’t put in a bit of work.
To continue the momentum after your launch, you don’t have to be “selling” every day or actively posting daily on stories or your feed about your product but think of this product like a car. You can leave your car in your driveway for months and even years and the car will still be there, but at a certain point it will get dirty, rusty and your tires will go flat if you don’t tend to it from time to time.
Have a link to buy the product in your bio and remember to use it as a call to action in relevant posts. For me that may be saying “If you want to monetize your Instagram, I have a great resource available in my bio!” on a post about side hustles or passive income. When you promote it in correlation to posts that seemed aligned it is authentic and doesn’t feel sleazy or salesy.
While I can’t guarantee that these steps will get you to $100,000 in 90 days, I can say that this is what worked for me and I’ve seen others find success using these strategies too. Now go get that passive income!
This is a guest article written by Online Course Creator and Finance Expert, Ariel Adams. You can connect with Ariel on Instagram or her website. For more female entrepreneur stories and inspiration, please visit them here.
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